BrandedGames-EntertainYourAudience
As our desire for entertaining experiences continues to grow, brands are more than ever encouraged to develop real value for their target audience at home. Children & teenagers spend their time at home with a game that connects them with their friends - and all of this is hosted by your brand!
Creating Value
Combine edutainment with fun and storytelling to adapt your brand's products! Our creative team guides the story, while our consultants handle the strategic development of a unique environment, game logic, and infrastructure.
A little inspiration and a prime example of brand + game + edutainment is Dumb Ways to Die, a safety campaign by McCann for Metro Trains in Melbourne, Australia. Great execution, the success speaks for itself.
And how important games are right now is made clear by the New York Times statistics:
https://www.nytimes.com/interactive/2020/04/11/business/economy/coronavirus-us-economy-spending.html
Why Branded Games?
Now is the time
Children and teenagers are currently in urgent need of entertainment and ways to connect with their community.
Value & Entertainment
Combine entertainment with service or education to create value that everyone appreciates.
Standout
Create something outstanding - atypical times require bold and strong communication.
Greater International Exposure and Reach
Reach a more global audience with your exclusive content. Data and Evaluation
Track behavior for future optimization of the customer experience and create additional lead generation.
Process & Development
Since we offer a customized solution, the development process can be tailored to your individual needs. A little hint; we love browser-based 3D environments! That's why we like to consider WebGL. We have already realized some high-performance implementations with WebGL.
Ideation
An initial ideation phase based on existing content and concept will form the foundation for the story and strategy. Workshop to define requirements and objectives.
Story and Implementation
We either adapt an existing game and create UX for a virtual version, or we design and conceptualize everything custom: our designers create an individual and intuitive game based on your brand ID.
Content Strategy
We advise you on the content strategy including feature definition and consider a logical and practical asset and channel management.
Technical Implementation
In an iterative process, we define necessary APIs to the existing infrastructure and add services. High flexibility through individual development and real-time environment, e.g., on a WebGL basis. Can also be considered as scalable further development. This way, we can create an impressive application in a short time that can be built upon.
References / Examples
Various styles and technologies, branded character design, and animation in 3D. We develop games for all types of technologies and create brand ambassadors that interact with children. Communication and the story are paramount, and based on that, we choose the perfect technical solution. Some examples? Here we go:
Nivi’s World – AR Storytelling App for NIVEA
Within a year, we developed "Nivi’s World" for and with NIVEA based on the idea of bringing families closer together: An app that, with the help of augmented reality and entertaining storytelling, brings families closer together in the real world and sets new standards. Our branded game accompanies Nivi, a brave little space creature that crash-landed on Earth. Children and their parents help him return home. Learn more
Woozle Goozle - App with Voice Control
Children can watch videos from the show on their smartphone or tablet, repair machines in the memory game, and interact with the TV inventor. The result is a lively Woozle Goozle that talks to and listens to its young fans, supported by a comprehensive and updatable video database. All controlled by voice.
Design of a Virtual Character
We designed characters and modeled them in Cinema 4D based on stereotypical telecom employees. Our focus was on varying facial expressions and different poses that made the configuration appear even more realistic. We then translated the individual options into 81 attributes related to service topics such as competence, speed, know-how, and personality, leading to unique configurations. A perfect example of branded character design. Learn more
Lotta - Games for Any Weather
Together with our client Wetter.de, we developed an Android and iOS solution for tablets where children learn to understand the weather through play. May we introduce: this is Lotta.
Arizona Rattlesnake - AR Game with Tracker Recognition
In our Demodern Lab, we developed an AR race for tablets and smartphones: The user can draw their own racetrack on a piece of paper and bring it to life with augmented reality. Learn more