Insights and news from the world of digital experiences.
, Alexander El-Meligi
Reset to Real: why people share experiences and trade shows are becoming places to experience
People are looking for real, shared experiences and they keep telling others about them. The same trend is turning trade shows and business events into places to experience. What brands can learn from it.
Read more
, Alexander El-Meligi
Spatial web: how AI and 3D are changing the role of the website
AI agents answer more and more questions before anyone visits a website. At the same time, the web is becoming spatial. What that means for the role of the website and what brands can do now.
Read more
, Alexander El-Meligi
WebGPU: the browser becomes a spatial platform
WebGPU runs in all major browsers, and three.js now uses it by default. What changes isn't so much the graphics as the reach of 3D experiences.
Read more
, Alexander El-Meligi
Participation matters more than attention
Reach says little about whether an experience had an impact. Why participation is the better measure, and why it reaches people who were never in the room.
Read more
, Alexander El-Meligi
Event spaces: why the concept makes the difference
At events, brands are increasingly building places to stay rather than stands. But a pleasant space alone isn't memorable. What the strongest spaces do differently.
Read more
, Alexander El-Meligi
Directing, not prompting: making AI creative work controllable again
Generative AI reduced creative work to the prompt. Now Unreal, Autodesk and World Labs are building control back in. Why that matters for brands.
Read more
, Alexander El-Meligi
Immersion is a human state, not a tech spec
Talk about immersion quickly turns to headsets, pixels and tracking. But what really pulls people into an experience is rarely the device. Why immersion is a design outcome.
Read more
, Alexander El-Meligi
Ambient AI: when personality becomes the interface
AI is moving out of the screen and into glasses, rooms and products. Where there's no interface left, its behavior defines the experience. What that means for brands.
Read more
, Alexander El-Meligi
Gaussian Splatting: when photorealistic 3D becomes standard
Photos and videos turn into photorealistic 3D scenes, and now into moments you can step into. Why standards and the fourth dimension are turning an effect into a medium.
Read more
, Alexander El-Meligi
Branded games: participants, not an audience
At the 2026 World Cup, more people walked into the virtual stadium on Roblox than into the real ones. What brands can learn from it about games, participation and digital places.
Read more
, Alexander El-Meligi
Agentic commerce: brands now need two experiences
AI agents research, compare and buy. More and more often, a brand's first contact is a machine. Why that makes the human moments more valuable, not less.
Read more
, Alexander El-Meligi
Smart glasses: wearability is the product
The smart glasses market mainly wants one thing: less. Why glasses that do a few things well are winning, and what that means for brands.
Read more
, Alexander El-Meligi
Technology belongs in the recipe, not on top
When a concept isn't quite landing, a screen or an AI feature is often expected to rescue it. Why that rarely works, and how strong brand experiences are built the other way around.
Read more
, Alexander El-Meligi
Measuring event success: build impact into the experience
Events create trust and buying decisions, yet their impact is hard to prove. Why the better answer isn't measuring afterwards, but an experience that generates measurement by itself.
Read more
, Demodern
Increased Animal Rights Awareness through Immersive Role-Playing: PETA and Demodern Rely on VR and AI in New Game Application
In the social simulation "When They Came For Us," humans must convince superior aliens of their rights. The creation and implementation are credited to Demodern.
Read more
, Demodern
Apple Vision Pro: First Insights & Impressions
Der Apple Vision Pro ist wirklich anders als jede andere Verbrauchertechnologie, die wir erlebt haben, mit vielen aufregenden Vorteilen und einigen unsichtbaren Nachteilen. In diesem Artikel möchten wir diese Erfahrung im Kontext dessen artikulieren, wie dies Dienstleistungen und Produkte für Unternehmen und Agenturen beeinflussen könnte.
Read more
, Demodern
Apple's Vision Pro - Please Don't Laugh!
No one can currently avoid the product release of the new tech gadget from Apple. The announcement of the device already made waves last year and has been officially available for purchase since February 2nd (at least in America). And as if someone pressed a button, a wave of YouTube videos, memes, tech reviews, opinions, and social media posts is now flooding the public, often revealing a skeptical and sometimes mocking view of the new data glasses.
Read more
, Alexander El-Meligi
AR Smart Glasses and the Evolution of Mobile Technology
Throughout history, our relationship with technology has evolved. From primitive tools to Artificial Intelligence, each innovation has shaped our journey. The pandemic accelerated digital transformation, which is transitioning into virtual transformation. XR or Smart Glasses can combine physical and digital experiences and therefore have the potential to replace the smartphone in a more virtualized world.
Read more
, Demodern
Connecting a Design System through Figma for Real Time Development Updates
Unser erstelltes Designsystem ist die zentrale Mustersammlung der SNIPES-App. Es enthält alles von Atomen bis hin zu Templates, um ein kohärentes Erscheinungsbild zu schaffen, fördert aber auch die Teamkommunikation durch eine Sprache, die jeder versteht. Mit einem unschätzbaren Wert ermöglicht unser Designsystem Effizienz von Anfang bis Ende.
Read more
, Demodern
Digital Industry Innovation: hansgrohe and Demodern Launch First "Inspiration Tool" for Personalized Bathroom Design
3D product placement in virtual space revolutionizes the user journey for customers and retailers.
Read more
, Alexander El-Meligi
From Websites To 3-D Worlds: Unlock The Potential Of Immersive Web With WebGPU
The evolution of web technology is exciting and has been driven by the desire for more engaging and complex experiences—from simple HTML content in 2-D to more advanced WebGL experiences in 3-D. However, achieving the necessary performance and quality on mobile devices has proven challenging, making it difficult to deliver truly rich and immersive 3-D web experiences.
Read more
, Demodern
Customer Retention through Immersive Puzzle Fun: Migros Leverages Gamification with the Online Game "M-Escape"
Migros, the largest Swiss retailer, launches its first digital promotion that connects customers with brick-and-mortar retail.
Read more
, Demodern
ERGO and Demodern Launch First Insurance App for Live Consultation in Virtual Space
"ERGO VR Experience" enables an immersive experience of insurance products for the first time in the form of a live consultation in Virtual Reality.
Read more
, Demodern
Virtual Spaces: PwC Launches Its Own Business Metaverse Platform
PwC advances innovative business and new work approaches for working in virtual spaces / Trusted B2B solution for virtual collaboration with sensitive data / Developed in collaboration with digital agency Demodern
Read more
, Demodern
Visualizing Future Concepts with Body Input and AI
Artificial Intelligence causes many to feel either empowered or threatened in their profession due to the newly emerging workflows. For us, it was clear that we wanted to combine the technology with our experience in designing interactive installations. We are driven by the opportunity to provide users with tools that allow them to immediately express their own creativity. Our goal was to define a collaborative workflow between the user and AI that is guided, yet still allows for ample creative freedom.
Read more
, Demodern
Hitchhiker's Guide to the Metaverse: Answers to the Most Common Questions
Hardly a day goes by without another Metaverse platform or solution being released. But it's not just the offerings and news that are booming – the questions from companies about the new digital and interactive world are also increasing. Our Co-Founder and Managing Partner, Alexander El-Meligi, has answered the most common ones for W&V:
Read more
, Demodern
Digital Pacemaker: CHRONEXT App Sets New Standard for Online Watch Trading
In collaboration with Silberpuls, Demodern has developed the new iOS app for CHRONEXT, one of the leading platforms for luxury watches. The app makes luxury watches accessible to everyone and offers a wide selection of new and pre-owned watches readily available. With its clean structure, premium design, and enhanced filtering, browsing for your favorite watch is particularly enjoyable.
Read more
, Demodern
Demodern Paves the Way for the MINIverse
As part of gamescom 2022 in Cologne, the digital agency Demodern, in collaboration with MINI, developed the world's first drivable Metaverse, which simultaneously marks the launch of the brand's own MINIverse. The new MINI Concept Aceman, the concept vehicle released at the end of July, symbolizes the virtual world created by Demodern, where users can experience the prestigious BMW Group brand in a new way.
Read more
, Demodern
The Importance of Sound in Brand Experiences
Sound. The Invisible Force. When you pause and think about it, sound is truly a magical phenomenon. Through the vibrations of tiny particles in the air, people can be profoundly moved emotionally. Our Creative Soundologist Ben Gallagher highlights how important and powerful sound can be and how businesses can leverage it to their advantage.
Read more
, Demodern
Demodern Wins Pitch for VELUX Experience World in Hamburg
With our "Raumfabrik" concept, we at Demodern - Creative Technologies have successfully implemented the VELUX experience world. In a listed industrial hall in Hamburg, we will create a productive, innovative, hybrid brand and product experience for end customers, craftsmen, and architects.
Read more