Increased Animal Rights Awareness through Immersive Role-Playing: PETA and Demodern Rely on VR and AI in New Game Application

In the social simulation "When They Came For Us," humans must convince superior aliens of their rights. The creation and implementation are credited to Demodern.

Apple Vision Pro: First Insights & Impressions

Der Apple Vision Pro ist wirklich anders als jede andere Verbrauchertechnologie, die wir erlebt haben, mit vielen aufregenden Vorteilen und einigen unsichtbaren Nachteilen. In diesem Artikel möchten wir diese Erfahrung im Kontext dessen artikulieren, wie dies Dienstleistungen und Produkte für Unternehmen und Agenturen beeinflussen könnte.

Apple's Vision Pro - Please Don't Laugh!

No one can currently avoid the product release of the new tech gadget from Apple. The announcement of the device already made waves last year and has been officially available for purchase since February 2nd (at least in America). And as if someone pressed a button, a wave of YouTube videos, memes, tech reviews, opinions, and social media posts is now flooding the public, often revealing a skeptical and sometimes mocking view of the new data glasses.

AR Smart Glasses and the Evolution of Mobile Technology

Throughout history, our relationship with technology has evolved. From primitive tools to Artificial Intelligence, each innovation has shaped our journey. The pandemic accelerated digital transformation, which is transitioning into virtual transformation. XR or Smart Glasses can combine physical and digital experiences and therefore have the potential to replace the smartphone in a more virtualized world.

Connecting a Design System through Figma for Real Time Development Updates

Unser erstelltes Designsystem ist die zentrale Mustersammlung der SNIPES-App. Es enthält alles von Atomen bis hin zu Templates, um ein kohärentes Erscheinungsbild zu schaffen, fördert aber auch die Teamkommunikation durch eine Sprache, die jeder versteht. Mit einem unschätzbaren Wert ermöglicht unser Designsystem Effizienz von Anfang bis Ende.

Digital Industry Innovation: hansgrohe and Demodern Launch First "Inspiration Tool" for Personalized Bathroom Design

3D product placement in virtual space revolutionizes the user journey for customers and retailers.

From Websites To 3-D Worlds: Unlock The Potential Of Immersive Web With WebGPU

The evolution of web technology is exciting and has been driven by the desire for more engaging and complex experiences—from simple HTML content in 2-D to more advanced WebGL experiences in 3-D. However, achieving the necessary performance and quality on mobile devices has proven challenging, making it difficult to deliver truly rich and immersive 3-D web experiences.

Customer Retention through Immersive Puzzle Fun: Migros Leverages Gamification with the Online Game "M-Escape"

Migros, the largest Swiss retailer, launches its first digital promotion that connects customers with brick-and-mortar retail.

ERGO and Demodern Launch First Insurance App for Live Consultation in Virtual Space

"ERGO VR Experience" enables an immersive experience of insurance products for the first time in the form of a live consultation in Virtual Reality.

Virtual Spaces: PwC Launches Its Own Business Metaverse Platform

PwC advances innovative business and new work approaches for working in virtual spaces / Trusted B2B solution for virtual collaboration with sensitive data / Developed in collaboration with digital agency Demodern

Visualizing Future Concepts with Body Input and AI

Artificial Intelligence causes many to feel either empowered or threatened in their profession due to the newly emerging workflows. For us, it was clear that we wanted to combine the technology with our experience in designing interactive installations. We are driven by the opportunity to provide users with tools that allow them to immediately express their own creativity. Our goal was to define a collaborative workflow between the user and AI that is guided, yet still allows for ample creative freedom.

Hitchhiker's Guide to the Metaverse: Answers to the Most Common Questions

Hardly a day goes by without another Metaverse platform or solution being released. But it's not just the offerings and news that are booming – the questions from companies about the new digital and interactive world are also increasing. Our Co-Founder and Managing Partner, Alexander El-Meligi, has answered the most common ones for W&V:

Digital Pacemaker: CHRONEXT App Sets New Standard for Online Watch Trading

In collaboration with Silberpuls, Demodern has developed the new iOS app for CHRONEXT, one of the leading platforms for luxury watches. The app makes luxury watches accessible to everyone and offers a wide selection of new and pre-owned watches readily available. With its clean structure, premium design, and enhanced filtering, browsing for your favorite watch is particularly enjoyable.

Demodern Paves the Way for the MINIverse

As part of gamescom 2022 in Cologne, the digital agency Demodern, in collaboration with MINI, developed the world's first drivable Metaverse, which simultaneously marks the launch of the brand's own MINIverse. The new MINI Concept Aceman, the concept vehicle released at the end of July, symbolizes the virtual world created by Demodern, where users can experience the prestigious BMW Group brand in a new way.

The Importance of Sound in Brand Experiences

Sound. The Invisible Force. When you pause and think about it, sound is truly a magical phenomenon. Through the vibrations of tiny particles in the air, people can be profoundly moved emotionally. Our Creative Soundologist Ben Gallagher highlights how important and powerful sound can be and how businesses can leverage it to their advantage.

Demodern Wins Pitch for VELUX Experience World in Hamburg

With our "Raumfabrik" concept, we at Demodern - Creative Technologies have successfully implemented the VELUX experience world. In a listed industrial hall in Hamburg, we will create a productive, innovative, hybrid brand and product experience for end customers, craftsmen, and architects.

Cloud Rendering: An Alternative to WebGL on the Rise

Cloud streaming is set to revolutionize real-time image rendering. But what are the pros and cons of the WebGL alternative?

Virtual Experiences: How to Create a Lively Experience Online?

Virtual experiences were in high demand last year like never before. At Demodern, we've implemented quite a few since 2020 – from a virtual event platform to a showroom experience and even a live festival space. What they all have in common is that they bring their own unique advantages compared to offline events – but what does it take to create a vibrant online experience?

Increasing Brand Awareness - The Right Use of Branded Games

In collaboration with Converse and the retailer SNIPES, we developed a branded minigame for the social feed of the SNIPES app. Our overarching goal was to increase brand awareness among a young, fashion-conscious target audience for the new Converse Pro-Leather and ultimately create a playful path to the SNIPES store.

Creative and HR Expertise at Director Level at Demodern

With expertise and the right mindset! At Demodern, we are pleased to welcome new additions to our director-level team: With Anna Pramila Meissner as Director of Storytelling and Marisa Ingwersen as Head of Human Resources, our agency has gained two distinguished digital specialists.

Why the VR Headset Oculus Quest 2 Signals the End of the VR Hype

Facebook has ushered in a new era of VR history with the launch of the Oculus Quest 2. This is reason enough for our Technical Director 3D, Jan, to take a closer look at the VR headset. But first, let's take a little trip back in time...

Mazda: Relaunch of the Digital Vehicle Marketplace "FindMyMazda"

The digital vehicle marketplace FindMyMazda is undergoing extensive renewal. On the agency side, Demodern is responsible for the FindMyMazda platform, which, in collaboration with agency partner Carix, also developed the photo app.

GIF of the Week

Live, Raw, and Augmented: Social Media as a Starting Point for AR in Our Daily Lives

In her job at Demodern, our UX designer Lea encounters Augmented Reality almost daily. But even for those who don't work in the creative tech industry, AR is increasingly becoming a part of their everyday lives. How? Social media. Read more about it in Lea's article "Live, Raw, and Augmented."

The Importance of Immersive Character and Environment Design

Insights into the importance of immersive character and environment design for games and digital experiences are revealed by our 3D Artist Leo.

How Users Get Easily Satisfied: Demodern Develops Augmented Reality Filters and Games for Instagram and Facebook for Nestlé Wagner

Hungry? Got wanderlust? Both?! How about a delicious pizza with an extra topping of Augmented Reality - like an interactive topping, so to speak. For Nestlé Wagner, Demodern playfully brings BIG CITY Pizza locations into the homes of their consumers in the form of interactive face filters and games.

What Does a 3D Artist Actually Do at Demodern?

What exactly does a 3D Artist do at Demodern? We asked Roberto Hernández aka Bate, who has been impressing us with his creative 3D artworks and animations for almost two years now. In this interview, originally conducted with Lead Digital (now W&V Tech), he tells us a bit about himself and his work.

edding launches "edding Wall of Fame" 2.0, a new digital platform for art, expression, and inspiration

edding is launching a new online platform this year in celebration of its 60th anniversary. See: www.wall-of-fame.com.

How to Launch Your Own Mobile Game… with Valentin

In line with our philosophy "Let's Push Things Forward," we would like to introduce you to the (previously hidden) talents of our colleagues. Today, Valentin reveals how he developed his game Social DisDancing during the Corona lockdown. Enjoy!

AR in B2B: Revolutionizing Commerce

Augmented Reality (AR) is rapidly gaining traction in E- and M-Commerce. Alex explains why AR technology is becoming a success in B2B shopping and what needs to be considered.

Branded Games - Entertain Your Audience

Our desire for entertainment will continue to grow. More than ever, brands are encouraged to develop genuine added value for their target audience at home.

Immersive E-Learnings and Simulations

The world is changing, and with it, the way we learn. Workshops, training sessions, and further education are increasingly shifting to the digital realm due to external influences. Immersive e-learnings and simulations offer advanced interactive and exploratory opportunities to learn and simulate with modern technology.

Insights: How We Used SparkAR for the Bauhaus100 Face Filter

Have you ever wanted to transform an iconic artwork into another art form? We did it—with Spark AR. Learn more after the click.

AR in Everyday Life: The Rise and Resurrection of Augmented Reality

Did you know that AR technology is nothing new and is actually already 20 years old? This raises the question of why we haven't been using Augmented Reality on the moon for a long time. Or are we already doing that, dear NASA?

Hands-Free Gaming Fun: Handcrafted Balance Boards and Digital Floor Sensors

We have developed game controllers that can be used solely through body movement or with the feet. Both our custom-made LED balance board and the digital sensor grid for the floor make gaming possible without additional controllers.

Virtual Reality and Its Applications: A Virtual Glimpse into the Future

Virtual Reality (VR) helps businesses and institutions effectively simulate complex worlds and situations in a physically small space. But that's not all. Alexander El-Meligi describes the diverse applications of this innovative technology in terms of training, process optimization, and cost reduction.

Exclusive: Virtual Exhibitions and Events

Significant economic changes are currently having a strong impact on the event and trade show industry. It is time to address these current challenges with digital solutions that will endure in the future...

Nominated for "emotion Award 2020": Our Director of Interactive Storytelling Hannah Johnson

Our Director of Interactive Storytelling, Hannah Johnson, was interviewed by the Hamburg magazine "emotion" after being nominated for the "emotion Award 2020" in the category "Women in Leadership." You can now find the full interview on our blog! Go & Vote for her!

"DROP" - An Audiovisual Experiment with Purely Organic Materials

Have you ever wondered if it's possible to create a digital experience with analog materials? We did, and we tried it out... Check out our latest side project "DROP" and get inspired.

Empathy Machine Virtual Reality - How We Made a Rabbit Talk Using Realtime VR

Some stories about animal cruelty can be almost unbearable, making it difficult for the viewer to watch and listen. In our project "Eye to Eye," a conversation takes place with a lifelike virtual rabbit, where the user is confronted with harsh truths, yet on a level of personal and sympathetic understanding.

DMDRN On Tour 2020: Meet Us at Conferences, Trade Shows & Presentations

In 2020, we will once again be present at numerous trade fairs and conferences around the world. Don't miss the chance to meet us at various events, listen to our experts during their talks, and try out our various exhibits and interactive installations.

Background Story: Discovery Dock - Immersive Dive into the Port of Hamburg

Have you ever wondered what really happens in the industrial areas of an international port? We discovered that the fascination for these areas is usually very high, which is why we created the Discovery Dock - an interactive permanent exhibition that makes these barely visible areas accessible, educational, and entertaining for everyone. With a click, you can take a look behind the scenes of this unique experience...

Goodbye 2019, hello 2020: A Brief Year in Review

The year is once again coming to an end - time for us to look back... Scroll through cheerfully and let us show you what we mean by Creative Technology.

Behind the Scenes of Sasu's Mystical Quest - High Performance Gaming Area

After winning an FWA Of The Day for Sasu's Mystical Quest - the gaming section we created for Royal Caribbean International - we shared some stories on the platform about what happened behind the scenes. Learn more...

Demodern presented: Light Up The Nights

In the first week of November, it was once again: It's Showroom Time, and we exclusively opened our doors and invited guests to our studio at the Vulkan site in Cologne Ehrenfeld. A brief look back...

The Storytelling Crisis

Hannah Johnson, Director of Interactive Storytelling at Demodern, has written a guest article for BVDW: For her, the supposed loss of attention span is more about the loss of good storytelling... Learn more.

Location Marketing: How Innovative Technology Brings Cities and Regions to Life Virtually

Regionality is trending. Therefore, it is hardly surprising that city, location, and regional marketing are booming. The advantages and opportunities of attention-grabbing installations and mixed-reality measures for location marketing are described by our Managing Partner Alex in a guest article for new business.

DMDRN on tour: Meet us at conferences, trade shows & lectures

In 2019, Demodern will once again be present at numerous trade shows and conferences worldwide. Don't miss the opportunity to meet us at these various events.

Phygital Gaming Zone for Royal Caribbean - Demodern Designs and Develops the High Performance Gaming Area

With 'Sasu's Mystical Quest', Demodern – Creative Technologies is creating an exciting, entertaining, and technically innovative gaming adventure for their new client Royal Caribbean International, Miami.

Swing Above Hamburg: Virtual Reality Swing at the Reeperbahn Festival

With the Virtual Reality swing "Swing above Hamburg," we aimed to provide visitors of the Future Playground at the Reeperbahn Festival with a playful experience of VR. And this is what it looked like...

IFA 2019: Demodern Implements Interactive Installations for Telekom, Bosch, and Mazda

Interactive multitouch tables and terminals, an unexpected augmented reality world, and a chatbot: With a total of five innovative trade fair experiences for three clients, Demodern – Creative Technologies is present at the International Funkausstellung (IFA) in Berlin this year.

Swing with Us Above the Clouds: Everything You've Always Wanted to Know About Our Lufthansa VR Swing

After winning an FWA Of The Day for the VR swing developed in collaboration with Kolle Rebbe for Lufthansa's trade show appearance at the ITB, the editorial team approached us for some insights. Naturally, we didn't hesitate to share some behind-the-scenes details...

gamescom 2019 Recap - Netflix, Indie Games & More Visitors Than Ever Before

From August 20th to 24th, Cologne once again declared: The gamers are here. A total of 373,000 visitors from over 100 countries, including 31,300 trade visitors, came to the city on the Rhine to try out new games and spend hours standing in long lines.

IKEA Virtual Reality Showroom - Facts and Technical Details

After winning an FWA Of The Day for our IKEA Virtual Reality Showroom, we shared some technical and other exciting insights with the readers of the portal.

On a Virtual Tour of the Port of Hamburg with Demodern and DuMont

Finally, the moment had arrived: The Discovery Dock in the heart of Hamburg's HafenCity was officially opened by Peter Tschentscher, First Mayor of the Free and Hanseatic City of Hamburg. With the new interactive harbor experience world, the Port of Hamburg becomes a virtual adventure playground. As the lead agency for our new client "DuMont," we developed this interactive micro amusement park.

Micro Amusement Parks: Innovative Experience Communication

Installations, games, or large-scale AR and VR experiences are trending. How mini amusement parks can serve as a marketing tool and sales channel, and what to consider during the design and implementation, can be read here.

Fireproof with RHI Magnesita: Join Us on an Interactive Journey

For RHI Magnesita's booth at METEC 2019, we filled four touchable Hypeboxes with content representing the product lifecycle with a focus on "REFRACTORY 4.0". Additionally, visitors could experience the brand's mission on two LED walls.

Gatorade at NATA 2019: Hypeboxes and Hydration Cube in Las Vegas

For the fourth consecutive time, we collaborated with Mirror Show Management for Gatorade. At the booth for this year's NATA 2019 in Las Vegas, people could not only experience our updated Hypeboxes but also watch some athletes train at the Hydration Cube.

Sasu's Mystical Quest: First Insights into the Interactive Video Game

We spent a week traveling in Hong Kong and Shanghai and spent time on Royal Caribbean International's new ship - Spectrum of the Seas. Guests will find an interactive video game on board: Sasu's Mystical Quest, which was designed and built by us. The goal of the game is to navigate Sasu through four virtual underwater worlds.

Everything You've Always Wanted to Know About Our AR Build Assist...

..., but you didn't dare to ask. FWA asked us to provide some insights into the creation of the AR Build Assist. Our brief case study shows you how to assemble shelves using Augmented Reality without getting frustrated with the instructions...

Inside PETA "Eye To Eye": Virtual Reality Live-Acting Experience

After winning an FWA of the day for PETA "Eye to Eye," the FWA team asked us if we would like to share some insights with their readers and users. Here we go...

Demodern Frankfurt Moves into New Office in the Heyne Factory

The search lasted a year – now the experts in Creative Technologies have been successful: Since May, the Heyne Factory has been home to the new office of the Demodern branch on the Main.

Prototype: Holographic Retail Stunt

Demodern Frankfurt reinvents online shopping: With the help of their prototype, customers can purchase a luxury sneaker by downloading it in Mixed Reality. How is that supposed to work? Find out on the blog.

Māui Leap: Immersive Learning in Mixed Reality

The idea for our latest Demodern Lab project emerged with the release of the Magic Leap mixed reality headset. With the help of this innovation, we are working on a groundbreaking storytelling experience in mixed reality.

Everything You Always Wanted to Know About the Parador Interactive Table...

We have shared some insights about our Parador Interactive Table for the digital POS with FWA. In the blog post, you'll find out why purchasing flooring can now be completely relaxed.

Lots of Creative Technology and a Sneak Peek into the Discovery Dock: That was the Demodern Showroom in Hamburg

Virtual Reality, Micro Amusement, and a Sneak Peek into the Experiences of the Recently Opened Discovery Docks: At our showroom event in Hamburg, we once again showcased innovative technologies and creative high-end solutions for hands-on experience.

Inside unsere audiovisuelle Kunsterfahrung IM.PRINT

The creators of the FWA platform have asked us to provide their readership with a small yet exquisite insight into IM.PRINT, our Audiovisual Art Experience. Enjoy...

Everything You've Always Wanted to Know About Our IKEA Interactive 3D Wall Decor Planner

After winning the FWA Of The Day for our Wall Decor Planner, FWA approached us and asked us to share some insights with their readership. Naturally, we couldn't say "no" to that. Have you always wanted to know why the cat in the case film is wearing a VR headset? Just read the interview.

Retailtainment: The Demodern Showroom in Cologne

Springtime is showroom time, and that's why in 2019 we once again opened the doors of our Cologne office and invited guests to our Retailtainment Showroom. In our opinion, retail and entertainment can no longer be separated. Our guests had the opportunity to test technologies such as Augmented and Virtual Reality, game and shop installations, as well as 3D product configurators.

What you've always wanted to know about our GATORADE Digital Brand Experience, but never dared to ask...

FWA asked us to share some insights into our GATORADE Digital Brand Experience 2018, and of course, we said "YES"! Learn more about what we aimed to achieve with this project, and stay tuned for some secret facts.

SXSW and MWC: We Create and Implement "Micro Amusement Parks"

For our two new clients, Telekom and Capital One, we are creating two interactive exhibition installations at the MWC (Mobile World Congress) and SXSW (South by Southwest).

The Virtual Reality Ulm Experience: Hidden Facts & Unexpected Insights

After winning an FWA Of The Day for our Virtual Reality Ulm Experience, we were asked if we could delve deeper and share some insights with FWA and the site's readers. Naturally, we wanted to do that...

Inside ARiZONA Rattlesnake: Everything You've Always Wanted to Know About Our Augmented Reality Game

FWA asked us to provide them and the users of the site with some insights into our small side project ARiZONA Rattlesnake, after it was awarded the FWA OF THE DAY on December 2, 2018. Just read the interview and learn more about the cool Augmented Reality game in the arcade game style.

Sweet New Client: Interactive Installations for FRITT

Fruity chewing fun meets digital entertainment: With FRITT, our team has gained a prominent new client in the confectionery sector.

DuMont Opens Mixed-Reality Experience World on the Port of Hamburg in Spring 2019

Micro-Amusement-Park "Discovery Dock" directly opposite the Elbphilharmonie / DuMont launches a new business model as a future-oriented business expansion. The Hamburg-based Demodern team is responsible for the diverse solutions of the individual applications, the overall concept of the 'Discovery Dock', as well as the development of the experience.

Ladies, Wine & Design Hamburg #10: "New Tech" Meet-Up in Our Workshop Hall

Sharing experiences, inspiring, exchanging, cooperating - that's what the events of the "Ladies, Wine & Design" initiative are all about. The 10th edition of the Hamburg Ladies took place in our workshop hall. Together with the four ladies on the "panel," there was lively discussion. Read on!

The New Mazda3: Demodern Implements 3D Car Configurator in WebGL

Discover all the highlights of the new Mazda3 in detail even before the vehicle's launch and configure the car according to your own individual preferences? This is made possible by Mazda Germany's intuitive, visually high-quality, and high-performance 3D car configurator.

Los Angeles: DMDRN on Retail Tour in the City of Angels

When traveling on business in Los Angeles as an advocate for digital installations at the POS and an expert in Creative Technologies, one cannot avoid visiting Melrose Avenue to get an idea of how the boundaries between online and offline in the fashion industry and retail in general are gradually blurring. We did just that...

Best of Demodern 2018: A Brief Year in Review

No worries, the lights won't be out for long with us. We're taking a moment to reflect between the days and review the year. Whether it's a talking rabbit in Virtual Reality, a new office in Frankfurt, many great new colleagues in Hamburg and Cologne, or a repositioning on our part. A lot has happened...

Trends 2019: The New Year Will Be the Year of Entertainment – Digital Entertainment!

Interactive and with a high experience factor – for Kristian, event and live communication are all about digital entertainment. And he also explains what the topic of "Micro Amusement Parks" is all about.

From 'Demodern – Digital Agency' to 'Demodern – Creative Technologies'

We are repositioning ourselves and will no longer use the term Digital Agency.

VR Days Europe Celebrates the Benefits of Mixed Reality

VR Days Europe is Europe's leading conference and exhibition when it comes to innovation and creativity in the field of virtual, augmented, and mixed reality. Naturally, we couldn't miss it.

Die neuesten Highlights von Demodern: November-Ausgabe

Is it actually too early to look back on a successful year? Somehow, yes - but here's a little interim report. The Latest & Greatest by Demodern from the past four months: Quite a lot has accumulated.

DISCOVER the Demodern Showroom in Hamburg

True to our motto "Push Things Forward," we once again opened the doors of our Hamburg workshop in October, giving Demodern clients and those who aspire to be, the opportunity to try out our installations and experiences.

The Future of Retail and the Role of the "High Street": Jason at Pearson Business School

Our Experience Director Jason was invited to speak at a conference at the Pearson Business School in the Barbican Centre in London. His talk focused on our Nike / 11TeamSports Retail Experience. Afterwards, he participated in a discussion about the future of retail.

Virtual Reality for ZEISS: IOL Universe in Mandarin

As international as we are at Demodern, so are our clients and projects... For ZEISS, we have developed an interactive VR product experience that takes trade show visitors on an immersive journey into the ZEISS universe. This experience has now been translated into Mandarin!

Digility 2018: Cologne as an International Innovation Hotspot for Digital Realities

On September 26 and 27, Cologne once again became the capital of digital reality for two days. Parallel to Photokina, DIGILITY, the B2B conference and expo for technologies and services related to Virtual, Augmented, and Mixed Reality, 3D, and Artificial Intelligence, took place for the third time at the Koelnmesse.

Oculus Connect 5 Keynote: Facebook Unveils Oculus Quest VR Headset

At the Oculus Connect 5 conference, Mark Zuckerberg unveiled Facebook's fourth VR headset: Oculus Quest is the first VR headset for gamers and operates without an external player, cables, and sensors.

DMEXCO 2018: What We Learned at the Digital Marketing Expo & Conference

Our takeaways from DMEXCO 2018: Everything is "smart," more sweets are consumed than at Anuga, and the Pornhub booth was a real disappointment. Find out what else happened at Europe's largest Digital Marketing Expo & Conference with over 1,000 exhibitors from 40 countries, more than 550 speakers, and a total of around 41,000 trade visitors here.

Apple Keynote: These Are the New iPhones

Apple has unveiled its new iPhones at the Steve Jobs Theater in Cupertino. They are called XS, XS Max, and XR. Additionally, the new generation of the Apple Watch was presented.

Series Highlights in Autumn - When It Gets Cooler Outside Again

September has always been the strongest month of the year—at least when it comes to series premieres. The summer lull is over, the days are getting shorter, and people are cozying up at home on the sofa with various streaming services. We've put together a few highlights for your next binge-watching marathon.

IFA Berlin 2018 - Demodern meets Telekom MagentaEINS & 5G

The IFA Berlin 2018 has just closed its doors after six long days of exhibitions, and once again, there were enormous booths to marvel at. Samsung, Google, Sony, Philips, and others—all the major players were present. However, the most striking booth was offered by Deutsche Telekom. There was more magenta than ever before...

gamescom 2018: The 10th Anniversary of the Gaming Convention Was a Complete Success

Around 370,000 visitors from 114 countries, including 31,200 trade visitors, attended gamescom 2018. The gamescom week attracted more than 500,000 visitors to Cologne, making the 10th anniversary a complete success.

SIGGRAPH 2018 Conference and Real Time Live!: Prepare to be Amazed!

We have always been very interested in research, design, art, games, and new technologies, and SIGGRAPH deals precisely with these topics. BUT: We didn't travel to Canada just as visitors. For the first time, we had the honor of presenting one of our projects at the conference.

3D Installation "Buddy Mode" - Take a Photo with Your Virtual Favorite Football Player

We have digitized and animated Eintracht Frankfurt players Timothy Chandler and Nicolai Müller using a 3D scanner. The twist: To give it a realistic touch, the movements were transferred to the virtual model via motion tracking from an actor. At the Eintracht Family Day, fans could then take a photo with their favorite player.

Expanding Storytelling Expertise: We Bring in Two International Creatives

We are expanding our team: Effective immediately, Hannah Johnson in our Hamburg office and Jason Brandt in Cologne are joining us as Experience Directors.

Virtual Reality in B2B – When Business Becomes an Experience

Experiences remain in memory and evoke emotions – this applies to all areas of life and explains the triumph of Virtual Reality. The enormous potential of this technology is now being discovered by more and more B2B decision-makers.

Awwwards Digital Thinking Conference 2018 in San Francisco

20 inspiring talks on 3 topics: That was the Awwwards Conference in San Francisco. Gion and Christopher were there and brought back exciting insights. A visit to Yosemite National Park included!

Summer Slump? Not with Demodern!

Summer slump? Not with us! While everyone is heading off to their well-deserved summer vacations, we took the time beforehand and launched three new cases within a week.

Cannes Lions 2018 – Everything cannes, nothing must

Who Cannes, does Cannes, right? And we can. That's why this year we treated ourselves to a little trip to the Côte d'Azur to take a closer look at the Cannes Lions. Find out here if the festival was worth the price.

The Latest & Greatest by Demodern: Halftime

The first half of '18 is over - time to look back at what has happened so far this year. Cool project releases, new offices, and a few awards... Enjoy looking back. But then, please, let's move forward...

iOS 12 - What We Can Expect from the New Mobile Operating System for iPhone & iPad

iOS 12 is official and will be available for download starting this fall. The new software version focuses on performance and stability. Find out what other cool things we can do with our iPhone and iPad this fall right here.

OFFF 2018 - Let's Feed The Future and/or Our Patience in Queues

We were there - at the OFFF Conference in Barcelona. Great city, great speakers, great atmosphere, but unfortunately not quite short queues and a slight hint of disorganization...

Recap: This was CATCH - the Demodern Showroom in Hamburg

CATCH - the Demodern showroom took place again this spring. It kicked off in Cologne in April and continued last week in Hamburg. Take a look and let yourself be captivated once more.

It's all about POP: That was re:publica 2018

Soap bubbles and the neon green slogan POP – that's how the Republica presented itself last week in Berlin. And we were on site to present our latest VR project for PETA Germany to the public, in collaboration with Kolle Rebbe.

FWA of the Day, iF Design Award, ADC, German Digital Award, and Webby Awards - the award season is open

The award season has officially kicked off, and we've scored big at the iF Awards, the ADC, the German Digital Award, and the Webbys, which has landed us in 11th place in the current standings of the HORIZONT Kreativradar. Wowiiii!

PETA Gives Animals a Voice: "Eye to Eye" – The First Virtual Reality Dialogue Between Humans and Animals

With a social experiment, PETA is once again breaking new ground to raise awareness about the global exploitation of animals. Together with the creative agency Kolle Rebbe and the digital agency Demodern, the animal rights organization has launched the VR project "Eye to Eye".

Recap: This was CATCH - the Demodern Showroom in Cologne

CATCH - the Demodern Showroom took place for the second consecutive time at our Cologne office on Lichtstraße. For a week, visitors were able to immerse themselves in our experiences and installations.

Demodern Lab: Realtime Projection Mapping

We are familiar with mapping on static objects. In our lab, we are currently developing the first real-time projection mapping on moving objects.

THIS IS US: The Demodern Office in Cologne

For a little over a year now, we have been working at our Demodern office on Lichtstraße in the beautiful Cologne district of Ehrenfeld. It's time to finally introduce you to our sacred halls.

FITC Amsterdam 2018: Design. Technology. Cool Shit.

We traveled to this year's FITC in Amsterdam to be inspired by the outstanding speakers and talks. Here are our takeaways...

iF Design Award 2018 in Gold for the VR Ulm Experience

WE DID IT AGAIN! Our Ulm Virtual Reality Experience, developed in collaboration with the Interactive Media Foundation gGmbH, has been awarded the iF Design Award in Gold. And we traveled to Munich to personally collect the prize ...

Savant eCommerce Congress: Virtual Wonderland Panel

Is there a virtual wonderland and how is it shaping future consumer experiences in retail and e-commerce? At the Savant eCommerce Congress in Berlin, we discussed these topics with around 150 management and technology experts from international brands and retailers.

Hello Schulterblatt 36: We Have Expanded!

On Friday, we inaugurated our additional office in Hamburg. In addition to our existing premises in the Pianoforte Factory, we have now rented another office on Schulterblatt, where we have plenty of space for ourselves and our projects.

IM.PRINT - scan your fingerprint & receive a piece of art

IM.PRINT is a small side project that artistically explores identity and individuality. After scanning a finger, a graphic is created based on the lines of the fingerprint.

Demodern goes Vegas: CES 2018, Robots and Other Attractions

When parts of our Demodern crew travel to CES in Las Vegas, a lot of crazy stuff happens - but for us, the rule "What happens in Vegas stays in Vegas" somehow doesn't apply. Check it out!

Our Game VR Experience for Dräger

Security conveyed playfully: Demodern develops Real-Time VR Experience for new client Dräger.

AR, VR, and Roadshows - the DMDRN Highlights from 2017

The year is coming to an end, and it's time for us to reflect on the past months and share a bit of it with you. Whether it's AR, VR, or a US roadshow - the year has been exciting, and we are grateful for everything. With that in mind, we wish you a Happy New Year!

Digital Transformation at IKEA - and We're Involved

t3n reports in the current issue about the digital transformation at IKEA - and we are a part of it. For IKEA, we developed the first permanent in-store VR application that allows customers to interactively experience products in a 3D showroom. And soon, Vol. 2 will be launching...

IKEA "celebrates" Christmas and we celebrate with them

For IKEA Germany, we have created a cross-channel web experience for the current "Celebration" campaign. We are already set for everything, including Christmas. And as the icing on the cake, there's even a Hipster Jesus.

Demodern goes Lovie Awards or: London calling!

2017 is somehow our year - especially when it comes to awards. We've snagged a few awards for various projects! Luck was particularly on our side at this year's Lovie Awards... – which is why we traveled to London to celebrate on-site.

KIKK Festival - Invisible Narratives

Let's kikk it! Belgium plus beer and fries is always worth a trip - and just like that, the KIKK Festival is always inspiring and the perfect place for a relaxed day (or days) full of art, design, and inspiring people.

TiltBrush - Experimental with Audio Reactor & 360° Video

Learn how to create a music-responsive Virtual Reality experience with TiltBrush and export it as a 360° video for Facebook and YouTube right here.

Work Hard, Play Hard! Or: Our Game of the Week

Stranger Things 2 was yesterday, PUGUNKNOWN'S GRAVEYARD BATTLE is today. The game developed by Marie and Sam at IGJam #12 is sure to sweeten many of your days - or perhaps more likely, your nights?

Between Hummus, Falafel, and Design – Demodern at OFFF in Tel Aviv

What do Barcelona and Tel Aviv have in common? They are not just two amazing cities on the Mediterranean; both metropolises hosted the OFFF in 2017 – one of the largest design festivals worldwide. And since it was Tel Aviv's first time, we sent three of our designers to explore and get inspired by creative talks, workshops, performances, and other creatives and curious minds.

Mayor Flies Over Ulm in Virtual Reality

After nine months of project work, we presented our Virtual Reality Ulm Experience to the national press together with the Mayor of Ulm, Gunter Czisch.

Recap: The Dive Showroom Event in Hamburg

For seven days, visitors to the first Demodern Showroom event were able to test many of our applications in one place and discuss the various possibilities of the experiences with us.

Sneak Preview: Demodern lets you fly in VR with Birdly

After the swing comes the Birdly. First insights into the ongoing project – once again VR, once again above the clouds!

IF Design Award 2017 for Our IKEA Virtual Reality Showroom

There are many reasons to celebrate, and that should definitely not change! Recently, we had a new, quite good one. Our IKEA Virtual Reality Showroom was awarded this year's IF Design Award in the Communication discipline. Whoop!

At the Bau 2017

Bau Munich - World Leading Trade Fair for Architecture, Materials, and Systems. It's not just about absurd, overpriced all-rounders here. No, this is where architects can quickly put on Microsoft's Hololens to plan their window fronts. Or take a walk through their house with the HTC Vive to see and experience a selection of window frames in their individual context. Bau is hot!

Demodern Expands 3D Expertise

We are very pleased to have Christian Kaffka and Marie Lazar on board. With them, we are bringing 3D experts into the company for the first time. Our goal is to consolidate our existing digital and interactive activities and to offer 3D creative and implementation services from a single source in the future.

We're Moving!

After eight years in the Belgian Quarter, we will conquer Ehrenfeld starting November 1, 2016. From then on, you will find our Cologne office in the Studio Haus, Lichtstrasse 43 c, 50825 Cologne on the Vulkan site. With around 500 sqm, we have plenty of space for our projects, to tinker and experiment!

Opium for Series Addicts

"The Winter is coming..." and series addicts know that we're not talking about December! Editor Jill has five tips for you to satisfy your addiction until then. And if you have a hot recommendation for us: Bring it on!

Welcome to the VR Funnel

So, has virtual reality captivated you yet? Does it deliver on its promises? If not, it was either the wrong application or an outdated device—I'm sure of it. Because anyone who has had the chance to dive into virtual reality is fascinated!

RED DOT AWARD FOR NIKE RETAIL EXPERIENCE

With New Client Gatorade, Demodern Expands US Business Further

Demodern is responsible for the conception and implementation of digital installations for Gatorade as part of a trade show series.

ChariTea: New Brand Website by Demodern

For the well-known tea beverage ChariTea from Hamburg-St. Pauli, the digital agency Demodern has designed a new brand appearance.

First Work, Then Pleasure - Or Was It the Other Way Around?

Recently, we visited our client Gatorade in Rochester to finalize the setup for a digitally equipped exhibition stand. A brief recap.

Webby Award for Nike Digital Retail Experience

Whoohoo! Our project 'Nike Digital Retail Experience' wins the People's Voice Award in the 'Best User Experience' category at the 20th Annual Webby Awards.

Simply in the Middle: Demodern Moves the Mediengruppe RTL

The digital agency Demodern is preparing the online presence of the media group RTL Deutschland for the digital future, now offering state-of-the-art web technology with integrated video features and transparent insights into the company.

Driving a Gadget

A chick magnet without all the fuss and fanfare. A test drive with the Tesla Model S.

Our Latest VR Sensation

In exploring VR technologies and use cases, we are taking various paths - and some lead up into the clouds above our Hamburg office.

Demodern develops product configurator for start-up helmade

With the web configurator from the start-up helmade, two- and four-wheel riders can now design their helmets themselves using a 3D configurator.

With loftshift at SXSW 2016

Every spring, SXSW sets the trends and wannabe trends of the digital world. Our friends from the MSL Group were on site – with loftshift as a best case.

Kaleidoscope VR Event in Cologne

The "Kaleidoscope World Tour" stopped in Cologne, and of course, we were there live. A brief recap on Kaleidoscope and the current number one topic: Virtual Reality.

My First Time: Snapchat

Before the trend passes you by. A small self-experiment and/or experience report on the currently hyped messaging app: Snapchat.

"Find My Mazda": This is How New Car Search Works Today

Together with Mazda, we have created the "Find My Mazda" platform. After six months of operation, Mazda is now taking stock for the first time.

Kaleido

Kaleido is a small installation by our designer Luis, which projects atmospheric patterns and animations in an impressive manner.

'Klimalog' is online

For the "Klimalog" project of the German Development Institute (DIE), we developed a microsite.

Wishlist Special for EA

Just in time for the Christmas season, Electronic Arts has launched a Wishlist Christmas Special, in which we were not entirely uninvolved.

Demodern Develops Product Catalog in Virtual Reality

Digital agency launches a configurator application as a benchmark for industries of all kinds.

SCRUM MASTER Workshop - My Thoughts on It

Agile here, agile there - a brief summary of my SCRUM MASTER workshop and what has been on my mind since then.

Demodern Expands Further Areas of Expertise

With three new employees, the agency strengthens its areas of expertise in service design, programming, and automotive.

Iconic Conference: Retail Digital 2015

We attended this year's "Retail Design Conference" in Frankfurt am Main and gave a presentation on digital advancements in retail.

What Burning Man Showed Me: We Hear You, We See You, Do We Love You?

How do you live for ten days in the desert? And what will this life look like without a smartphone, internet, and sense of time? The first answer was simple: Always piss clear. The second was even more surprising: I missed nothing.

Winners of the Adobe & FWA Cutting Edge Award

Our Nike Digital Retail Experience project was awarded the "Cutting Edge Award" by Adobe and FWA.

GIF of the Week

GIF of the Week

Demodern Transforms Mazda.de into a Sales Platform

With the new car platform 'Find My Mazda', we connect sales and marketing processes on the Mazda.de website. From concept and design to programming and implementation - everything from a single source.

GIF of the Week

Demodern Creates Multichannel Shopping for Nike

The Hamburg team of the digital agency Demodern has developed an integrated retail strategy for their client Nike at the 11teamsports flagship store in Berlin – from UX and technical concept to creation, programming, and integration with the merchandise management system.

Hamburg Hide and Sleek

Demodern is relatively new in Hamburg, but the team has known the city for quite some time. We appreciate style and taste. We like to take a second look. Here are our Hamburg link tips - five places that are a bit hidden.

Disney Learning Calendar for REWE

In line with the current Disney activity book from REWE, we recently developed an interactive microsite on REWE.de that extends the book with a digital experience.

GIF of the Week

The Five Most Iconic Beards of Recent Decades

Love it or hate it. Here are the 5 most iconic mustaches that have shaped the world as we know it today.

Wie wir es nicht geschafft haben, unseren Blogeintrag zu schreiben

How the Attempt to Find Best Practice Examples for Good User Experience in a Gaming Arcade Miserably Failed.

GIF of the Week

Popkultur: #NSFW-Content, den Sie unbedingt kennen sollten

It's that time again... Time for #NSFW material!

All Hands on Deck: Demodern's Hamburg Team Sets Sail

Full speed ahead: At the new Hamburg location, the digital agency Demodern is setting sail with a seven-member team, expanding its expertise in the areas of design, creation, and user experience.

Have you ever wondered what it would be like to be Tony Stark?

If not, you have either never thought about the tremendous advantages or simply didn't enjoy a carefree childhood. Be that as it may, Microsoft's latest coup could help: The HoloLens.

The Honest Netherlands Festival Guide

It's time to bring out the all-too-tight muscle shirts and rubber boots from the basement. Because with the first rays of sunshine come the first festivals. A brief overview of the Go's and Don't Go's from our Dutch UX intern Johan.

GIF of the Week

Marcel's Office at Nine List

When the clock strikes 9: Marcel's morning web routine in the form of links.

GIF of the Week

Quite a Banana: The GIF of the Week.

Supersize Me. Or: When Smartphones Are Simply Too Big...

Smartphones are getting bigger - sometimes even too big to navigate easily. Our designer Rob has rethought current swipe mechanisms and found a new approach.

How to Get to the Point

Always "on point". A tutorial on "Pointillism" by our Brazilian designer Fernanda.

GIF of the Week

This is beyond the pale: Our GIF of the week.

Lassen Sie sich inspirieren von: Rob Gurski

Our Head of Design "Rob" is clearing the decks and presenting his current favorites in product design, music, and 3D.

Humans in Interfaces

What emotions do faces actually convey? And why are stock images on corporate websites generally more bad than good? We've taken a closer look at the topic.

GIF of the Week

Our GIF of the week is all about the art of brewing in Cologne. #kölsch

ICYMI : Some UI Bits & Pieces

A list of exciting links around the topic "User Interface" by Jimmy, Thomas, and Christoph.

Our New Baby: Caseture

In recent months, we have expanded our interest in off-browser communication and experimented with gesture-based interaction. The result is called "Caseture".

The Pitch Is Dead

For some, a curse; for others, a blessing: the pitch. Who is the real winner? And is the current concept of the pitch even still relevant today?

Wild Bird - Fernanda's FWA Wallpaper

To the point. Another wallpaper for FWA. This time by our Brazilian designer Fernanda.

Change The Game

The "House of Mamba" is the world's first interactive and adaptive LED basketball court, which became a viral hit last year as part of the Nike campaign of the same name.

Of Buttons and Keys

As a designer and interface addict, curiosity alone drives one to explore the operating concepts of new toys from colleagues in music production and sound design. Who are the rock stars of the scene, and which Davids are positioning themselves with new ideas on tools and processes against the Goliaths of the industry?

Wrist Wars

What is this thing? A watch, a mini-computer? A mix of both? Or even the same? Welcome to the world of smartwatches and wearables.

Design’s ability to deliver value

Wo treffen sich Business & Design und welche Rolle spielt das 'Experience Design' bei der effektiven Beeinflussung der Emotionen der Nutzer? Unser UX-Designer Jimmy stieß auf ein Buch, das er empfiehlt, über Weihnachten zu lesen!

Expansion: Demodern Opens Branch in Hamburg

The digital agency Demodern will now also serve its clients from Hamburg: In February 2015, the Cologne-based company is opening a second branch in the Piano Factory at Sternschanze, a location very popular among artists and creatives. The Hamburg office will be led by Demodern's Managing Director and Co-Founder Alexander El-Meligi.

Facebook Groups as a Standalone App

About three weeks ago, Facebook released a new smartphone app: Facebook Groups. In addition to Facebook Messenger, which has now completely separated mobile messaging from the standard Facebook app, this new service is also intended to draw more attention to an important feature of the social media giant.

Demodern establishes a new business unit and brings Nico Zimmermann on board

The digital agency Demodern is expanding its range of services and establishing a new strategic business area with 'Digital Products and Installations'. This means that Demodern will now also develop solutions and installations that ...

Silver at the Annual Multimedia Award 2015

Silver at the Annual Multimedia 2015! For our plant-for-the-planet.org website, in collaboration with Leagas Delaney Hamburg. We say thank you!

1st Place at the Hessian Website Award 2014

At this year's Hessian Website Award, the website of Eagle Adventure Tours took first place. We are absolutely thrilled about it!

Pebble Smartwatch Review

We got ourselves the Pebble SmartWatch and took a closer look. In this article, we describe our first impression of the new gadget.

Affordance of Public Touchscreens

How can a public touchscreen invite interaction? Christoph has taken on this topic and writes the following.

Oculus Rift Review

Virtual Reality – from the '90s to today – is the breakthrough imminent?

WebGL Game with Three.js

We have developed a mini game and would like to give you insights into the implementation of 3D animations in the browser.

LuIsoMetric. Unser FWA Wallpaper.

The wallpaper: super old-school but still relevant. Reason enough for Luis, our Mexican Designer, to create one for FWA. It's called "LuIsoMetric".

Leap Motion Review

We have looked at and tested the "Leap Motion". Below, we describe the advantages and disadvantages and draw a brief conclusion.

Automator Cleaning & Backup Script

A practical, small Automator script to quickly tidy up the desktop and archive files in a defined location.

Pitch Victory: Demodern Wins CHIP.de

In the pitch for the budget for the digital relaunch of the CHIP.de brand from the Burda publishing house, we prevailed against four competitors.

The New Demodern CI

There was a lot of planing, sawing, and sanding. We diligently crafted our new corporate design!

Rob's Instagram Redesign Concept

Rob, a designer at demodern, recently sparked some conversation with his own design concept on Behance.

Nike x Zalando

Behind the Scenes: Our Shoot for Nike on Zalando. No, we don't just sit at the computer: It's also nice to get some fresh air...

Interfaces in Sci-Fi Movies

Artificial Intelligence, retina-integrated head-up displays, and projectable holograms. ​An article about inspiring sci-fi interfaces.