Welcome to the Demodern Newsroom. Here you will find current information, background details, and image materials for media and interested parties.
Demodern in Media
View all
Campaign: Market consolidation: MCI Germany acquires Demodern
Open link
Etailment: How Conversational AI is Redefining the Online Shopping Experience!
Open link
Horizont: How Agencies Stay Competitive Through Collaboration
Open link
W&V: Why Brands and Retailers Should Focus on Immersive Experiences
Open link
Horizont: How AI assistants with personality improve the brand experience
Open link
Horizont: Why AI is an Opportunity for the Creative Industry and Brands
Open linkNewsroom
View all
MCI Deutschland acquires Demodern – Expanding the portfolio with Creative Technology, AI and immersive experiences
MCI Deutschland acquires the creative-technology agency Demodern, expanding its portfolio with Creative Technology, AI, immersive experiences and digital platforms. Demodern will continue as an independent brand.
Download PDF
PETA VR Game
In the social simulation "When They Came For Us," humans must convince superior aliens of their rights. The VR-AI application is available for Meta Quest 2, 3, and Pro VR headsets and makes the situation of animals in the animal industry tangible and perceptible by putting humans in an unfamiliar role.
Download PDF
hansgrohe Inspirator
As part of it's journey to become a premium brand for holistic bathroom experiences hansgrohe and Demodern are launching the industry’s first Inspirator Tool, that changes the brand’s customer experience fundamentally.
Download PDF
Migros Gamification
With "M-Escape - Spook in Migros," Migros is launching an innovative concept for collectible promotions that combines stationary retail with the digital world. The special feature: The motivation to collect arises solely from the desire to keep playing.
Download PDF
ERGO VR Experience
With ERGO VR, insurance consultation becomes an exciting experience. The customer and advisor gather at a virtual table and play through typical insurance cases to identify the most suitable insurance product. The experience was developed for the Meta Quest Pro with its face-tracking technology. Customers can also participate using a Meta Quest or Meta Quest 2.
Download PDF
PwC Virtual Spaces
With Virtual Spaces, PwC Germany launches the first business metaverse platform for everyday business based on its own software. The solution was implemented in close cooperation with the digital agency Demodern.
Download PDFMedia Contact

Petra Rulsch
Petra Rulsch PR - Strategic Communications, Executive Positioning, Personal Branding, Media Relations