Welcome to the Demodern Newsroom. Here you will find current information, background details, and image materials for media and interested parties.
Demodern in Media
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· W&V · Guest article
How Human Can Brand AI Be?
Guest article by Alexander El-Meligi for DMEXCO 2026 on how much empathy brand AI should show, with examples from Coca-Cola, Amazon, Ralph Lauren, Klarna and Dove.
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· Horizont · Guest article
Brand Experiences: Why the Wow Factor Alone Is No Longer Enough
Alexander El-Meligi argues that brand experiences must combine technology and measurable business impact from the start, using the SAP experience at Hannover Messe 2026 as an example.
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· Campaign · Interview
From Single Event to Ecosystem: What MCI and Demodern Plan to Achieve
Four months after the merger, Andreas Laube (MCI Germany) and Alexander El-Meligi take stock: live communication and digital experience are merging into year-round ecosystems.
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· Campaign · Feature
Market Consolidation: MCI Germany Acquires Demodern
Report on the acquisition: with Demodern, MCI Germany adds AI, immersive experiences and digital platforms to its portfolio, while Demodern remains an independent brand.
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· etailment · Guest article
How Conversational AI Is Redefining the Online Shopping Experience
Guest article from the Demodern team on Perplexity's shopping feature and why online retailers need to rethink their digital presence for AI-driven shopping.
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· Horizont · Guest article
How Agencies Stay Competitive Through Collaboration
Guest article from Demodern's management: instead of lone fighters, agencies need teams and partnerships that openly share their expertise.
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MCI Deutschland acquires Demodern – Expanding the portfolio with Creative Technology, AI and immersive experiences
MCI Deutschland acquires the creative-technology agency Demodern, expanding its portfolio with Creative Technology, AI, immersive experiences and digital platforms. Demodern will continue as an independent brand.
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PETA VR Game
In the social simulation "When They Came For Us," humans must convince superior aliens of their rights. The VR-AI application is available for Meta Quest 2, 3, and Pro VR headsets and makes the situation of animals in the animal industry tangible and perceptible by putting humans in an unfamiliar role.
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hansgrohe Inspirator
As part of it's journey to become a premium brand for holistic bathroom experiences hansgrohe and Demodern are launching the industry’s first Inspirator Tool, that changes the brand’s customer experience fundamentally.
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Migros Gamification
With "M-Escape - Spook in Migros," Migros is launching an innovative concept for collectible promotions that combines stationary retail with the digital world. The special feature: The motivation to collect arises solely from the desire to keep playing.
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ERGO VR Experience
With ERGO VR, insurance consultation becomes an exciting experience. The customer and advisor gather at a virtual table and play through typical insurance cases to identify the most suitable insurance product. The experience was developed for the Meta Quest Pro with its face-tracking technology. Customers can also participate using a Meta Quest or Meta Quest 2.
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PwC Virtual Spaces
With Virtual Spaces, PwC Germany launches the first business metaverse platform for everyday business based on its own software. The solution was implemented in close cooperation with the digital agency Demodern.
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Petra Rulsch
Petra Rulsch PR - Strategic Communications, Executive Positioning, Personal Branding, Media Relations