Privacy Policy

1. Name and Contact Details of the Controller

This privacy policy applies to data processing by:

Controller: Demodern GmbH, represented by the Managing Directors Kristian Kerkhoff and Alexander El-Meligi, Lichtstrasse 43c, 50825 Cologne, Germany

Email: privacy@demodern.de

Phone: +49 (0)221-9996960

2. Collection and Storage of Personal Data

a) When Visiting the Website

When you access our website, information is automatically sent to the server of our website by the browser used on your device. This information is temporarily stored in a log file. The following information is recorded without any action on your part and stored until automated deletion:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • Browser used and, if applicable, the operating system of your computer and the name of your access provider.

The legal basis for data processing is Art. 6 (1) lit. f GDPR.

b) When Using Our Contact Form

If you have any questions, we offer you the opportunity to contact us via a form provided on the website. The provision of your name and a valid email address is required so that we know who the request is from and can respond to it. Data processing for the purpose of contacting us is based on Art. 6 (1) lit. a GDPR on the basis of your voluntarily given consent.

c) Google reCAPTCHA

We use the reCAPTCHA service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") on our website. reCAPTCHA is used to check whether data entry on our website (e.g. in a contact form) is made by a human or by an automated program.

For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not made aware that an analysis is taking place.

Data processing is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy and https://policies.google.com/terms.

3. Disclosure of Data

Your personal data will not be transmitted to third parties for purposes other than those listed below. We only pass on your personal data to third parties if:

  • You have given your express consent pursuant to Art. 6 (1) lit. a GDPR,
  • There is a legal obligation pursuant to Art. 6 (1) lit. c GDPR,
  • This is legally permissible and necessary for the execution of contractual relationships with you pursuant to Art. 6 (1) lit. b GDPR.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device when you visit our site. Cookies do not cause any damage to your device and do not contain viruses or other malware.

The use of cookies serves to make the use of our offer more pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a notice always appears before a new cookie is created.

5. Analytics Tools and Advertising

a) Google Analytics

For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analysis service of Google Inc. In this context, pseudonymized usage profiles are created and cookies are used.

The information generated by the cookie about your use of this website is transmitted to a Google server in the USA and stored there. The IP addresses are anonymized so that assignment is not possible (IP masking).

You can prevent the installation of cookies by setting your browser software accordingly. You can also prevent the collection of data generated by the cookie relating to your use of the website and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).

b) Google Ads Conversion Tracking

We use Google Ads conversion tracking, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). When you access our website via a Google ad, a cookie for conversion tracking is placed on your computer. This cookie expires after 30 days and is not used for personal identification.

If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across Google Ads customers' websites.

The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

We use Google Consent Mode v2 to ensure that tracking only takes place with your explicit consent. Without your consent, no marketing cookies will be set.

The legal basis for processing is Art. 6 (1) lit. a GDPR (consent). You can revoke your consent at any time via our cookie settings.

For more information about data protection at Google, please visit: https://policies.google.com/privacy.

6. Your Rights

You have the right:

  • to request information about your personal data processed by us pursuant to Art. 15 GDPR;
  • to demand the immediate correction of incorrect or completion of your personal data stored by us pursuant to Art. 16 GDPR;
  • to demand the deletion of your personal data stored by us pursuant to Art. 17 GDPR;
  • to demand the restriction of the processing of your personal data pursuant to Art. 18 GDPR;
  • to receive your personal data in a structured, common and machine-readable format pursuant to Art. 20 GDPR;
  • to revoke your consent at any time pursuant to Art. 7 (3) GDPR;
  • to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR.

7. Right to Object

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) lit. f GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR.

If you wish to exercise your right of revocation or objection, an email to privacy@demodern.de is sufficient.

8. Data Security

We use the common SSL procedure (Secure Socket Layer) in connection with the highest level of encryption supported by your browser during the website visit. We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties.