ChariTea:NewBrandWebsitebyDemodern
Hamburg, June 16, 2016 – For the well-known tea beverage ChariTea, the digital agency Demodern has designed a new brand appearance (www.charitea.com). In addition to the look, the brand platform designed by the Hamburg team also impresses with its content: Users now receive even more information about the social beverage project from Hamburg-St. Pauli through storytelling and moving image content – whether about new products or the development projects supported by ChariTea. “The deliberately chosen handmade look does justice to the spirit of our project. Customers now gain insights into our corporate philosophy on an equal footing, as well as more detailed information about our cultivation areas and support projects,” says Jakob Berndt, Managing Director of ChariTea.
Authentic brand appearances are particularly important for products like ChariTea. The beverage project stands not only for fairly traded ingredients from organic farming but also for a lot of good: Five cents per bottle sold go to the non-profit organization Lemonaid & ChariTea e.V. This supports social projects in the tea-growing regions of South Africa, Sri Lanka, and South America. More than one million euros have been collected so far through the sale of the beverage for schools, solar projects, and other initiatives based there.
“In parallel with our major clients, we always enjoy working for a good cause. We were convinced by ChariTea's business model. Additionally, the collaboration, which has existed since the company's founding in 2009, is always inspiring,” says Alexander El-Meligi, Managing Partner at Demodern.
The work is meanwhile moving to the next round: Later this year, Demodern will also refresh the website of the Lemonaid & ChariTea e.V. association.
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About Demodern
As an independent digital agency based in Cologne and Hamburg, Demodern has been creating innovative communication for the digital age since 2008. Under the leadership of Kristian Kerkhoff, Alexander El-Meligi, and Thomas Junk, 35 permanent employees serve renowned clients such as Mazda, Nike, Edding, or Montblanc.
For their work, Demodern has already received numerous international and national awards, including two Gold Lions in Cannes 2011, twice Gold at the New Media Award, 2012 for the “Wall of Fame” by Edding, 2013 for “The Montblanc Worldsecond” as well as the Adobe Cutting Edge Award 2015 for the “Nike Digital Retail Experience”.
Press Contact Demodern
Kristian Kerkhoff, Demodern – Digital Agency, Brüsseler Straße 89-93, 50672 Cologne,
Phone +49 (0)221 99 96 96 96, kk@demodern.de
http://www.demodern.de/