DigitalPacemaker:CHRONEXTAppSetsNewStandardforOnlineWatchTrading
Cologne/Hamburg, October 4, 2022 – The increasingly digital consumer behavior is also transforming the watch industry, drawing the traditionally conservative brick-and-mortar watch retail and luxury brand manufacturers more into online commerce. CHRONEXT, already one of the leading online marketplaces for new and pre-owned luxury watches that connects manufacturers, retailers, and end customers, is now addressing this shift. With its new mobile app, the company now accompanies its customers throughout the entire customer journey on all iOS devices. The brand promise: to simplify the complex structures of the watch market and ensure consumers a fast and secure service. The app was developed by Demodern, a digital agency for creative technologies, in collaboration with Silberpuls, an agency for digital product design.
Premium Design for Premium Watches
With the new CHRONEXT app, the company makes luxury watches accessible on mobile devices, offering a wide selection of readily available new and pre-owned watches. In contrast, traditional watch shops/jewelers often have very long waiting lists, and newcomers have virtually no chance of obtaining their desired watch. A clean structure, appealing premium design, and improved filtering make it easier to browse for a personal favorite watch. Watch enthusiasts can easily obtain offers for selling their own watches or purchase their favorites online in a secure, transparent manner, as CHRONEXT guarantees a straightforward and safe transaction. The app also keeps users informed about current price developments and the latest trends in investment watches via push notifications.
Reimagining Luxury Watches Digitally
“With our new CHRONEXT app, we are even closer to our customers and enable them to experience the fascination of luxury watches up close, even on mobile devices,” says Philipp Man, founder and CEO of CHRONEXT. “Our goal was to optimize and revolutionize the entire shopping experience according to current mobile-first demands. The result is convincing in every respect. The app makes the entire lifecycle of a luxury watch accessible in a simple and modern way and will even offer more features in the future.”
International Rollout
“I am very proud of this great product development,” enthuses Alexander El-Meligi, co-founder and managing partner of Demodern. “With the new app at the latest, CHRONEXT becomes a state-of-the-art marketplace that does justice to luxury products and its users through cutting-edge technology and outstanding design. CHRONEXT is also setting entirely new standards in the area of premium service.”
The free CHRONEXT app has been available in the Apple Store since September.