SimplyintheMiddle:DemodernMovestheMediengruppeRTL
The digital agency Demodern is preparing the online presence of the Mediengruppe RTL Deutschland for the digital future. The website of the umbrella brand, which unites channels like RTL, VOX, n-tv, and RTL NITRO and marketers like IP Deutschland, now offers state-of-the-art web technology with integrated video functions and transparent insights into the company.
Cologne, April 18, 2016 – Anyone wanting to know where and how the employees of the Mediengruppe RTL work no longer needs to travel to Cologne: Thanks to the new online presence www.mediengruppe-rtl.de, website visitors can now easily get a picture of the company themselves. And up close and personal. Users might find themselves in the bustling glass foyer one moment, and in the next moment, they are right in the middle of a studio production. During the discovery tour, they can also retrieve more information about the company by clicking on so-called hotspots: These buttons might, for example, designate an employee sitting at a desk or an office item. The new website was conceived and realized by the digital agency Demodern in cooperation with the production company Vision Factory.
The centerpiece of this presence developed by Demodern is the integrated 360° view. Visitors can decide for themselves whether they want to switch from the 360° photo mode to the experimental 360° video view and thus immerse even more visually into the dynamic world of the Mediengruppe RTL. For the experimental video view, Demodern developed a new player in WebGL that enables this form of presentation.
“By combining exploratory and structural navigation, we create an experience that links emotional and informative content alike,” says Thomas Junk, Managing Partner at Demodern. “The clear structuring of content and the visual quality create a positive image, as befits one of the largest German media companies.”
Demodern won the Mediengruppe RTL as a new client 18 months ago.
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About Demodern
As an independent digital agency based in Cologne and Hamburg, Demodern has been creating innovative communication for the digital age since 2008. Under the leadership of Kristian Kerkhoff, Alexander El-Meligi, and Thomas Junk, 32 permanent employees serve renowned clients such as Mazda, Nike, Edding, or Montblanc.
For their work, Demodern has already received numerous international and national awards, including Gold at the ADC Europe 2010 for “Sounds of Hamburg,” two Golden Lions in Cannes 2011, twice Gold at the New Media Award, 2012 for the “Wall of Fame” by Edding, 2013 for “The Montblanc Worldsecond,” and the Adobe Cutting Edge Award 2015 for the “Nike Digital Retail Experience.”
Press Contact Demodern
Adryiano Richter, Demodern – Digital Agency, Brüsseler Straße 89-93, 50672 Cologne,
Phone 49 (0)221 99 96 96 21, ari@demodern.de
http://www.demodern.de/