SweetNewClient:InteractiveInstallationsforFRITT

For the chewing strip manufacturer from Bergisch Gladbach, we will be creating attention-grabbing, interactive games and digital installations in the future, especially for trade fairs as well as for event and POS promotions. The first work is already visible and playable: At the International Sweets and Biscuits Fair (ISM) in Cologne, trade fair visitors explore the Krüger stand in an interactive game—a digitized version of the wheel of fortune—virtually discovering the city of "Frittsburgh," getting to know the new flavors of the chewing strips, and taking a funny, shareable photo with cool stickers and filters as a souvenir. 

With the FRITT wheel of fortune, we playfully and entertainingly link the new brand world with a virtual destination and the chewing strips as a personified character, delighting users and trade fair visitors as a so-called Micro Amusement Park. 

In the future, the application is intended to be used as an iOS adaptation of the tool for promotions in retail and street events. Visitors can also experience the FRITT installation live at the Sweets & Snacks Expo, which takes place in May in Chicago.