TheNewMazda3:DemodernImplements3DCarConfiguratorinWebGL
Discover all the highlights of the new Mazda3 in detail before the vehicle's launch on March 23, 2019, and configure the car according to your own individual preferences? This is made possible by the intuitive, visually high-quality, and high-performance 3D car configurator from Mazda Germany, developed in WebGL and specifically implemented for the launch of the new model. Soon, interested parties will also be able to view and configure the new Mazda3 in their own living room via Augmented Reality. Both the 3D configurator and the Augmented Reality application were realized by the specialists at Demodern – Creative Technologies.
For the Japanese automaker, a new era begins - the new edition of the compact success model is the first car of an entirely new vehicle generation from Mazda with advanced Kodo design, innovative engine technology, and a new vehicle platform. With the 3D configurator, Mazda is also breaking new digital ground: With state-of-the-art WebGL technology, users can view the vehicle freely and from all angles without loading delays across all devices, experiencing the dynamic interplay of light, shadow, and reflections on the reduced body of the new Mazda3 online. The configurable and updateable 3D data make the application AR and VR-ready, laying the foundation for further experiences around car configuration.
“Through 3D configuration, products and themes can be visualized in a more exciting and individual way – this quality ensures upselling in the automotive sector and an excellent brand experience. Ultimately, 3D in the browser via WebGL is considered one of the future technologies for high-performance, visually brilliant, and interactive presentation of products and content,” explains Technical Director and Partner Florian Wögerer. “By choosing to rely on WebGL, Mazda proves as one of the first that innovation for automakers doesn't stop at vehicle construction. You have to keep up with the times and show users that you belong to a new generation and think progressively. Considering how relatively quickly we realized the tool together with Mazda and how well it could be integrated into existing systems, the potential of browser-based real-time 3D applications becomes obvious,” adds Kristian Kerkhoff, Managing Partner of Demodern.
In addition to the design experience, the new WebGL configurator also enables users to prepare for their vehicle purchase. With the help of the tool, users can – via the Mazda web portal from home or on the go – choose between different colors, configure the interior, select wheels and engine, and decide between automatic or 6-speed transmission. The corresponding purchase price is generated in real-time. Additionally, interested parties can also have their individual leasing or financing conditions displayed in real-time upon request.
“With the start of the new vehicle generation, we want to offer our customers and interested parties an innovative web experience that highlights the design of the new Mazda3 and makes it experienceable from different perspectives. With the 3D configurator, we offer users an online tool optimized for interactivity, putting the user experience at the forefront,” explains Georg Schulte, Manager Digital Innovation at Mazda. “In addition to the interactive user journey, the new 3D configurator also aims to optimize the transition from the online world to retail. Therefore, we offer our users the opportunity to request an individual offer based on their configuration from the dealer of their choice. Through Mazda's internal lead management system, the data is automatically transmitted to the corresponding dealer,” elaborates Bernhard Kaplan, Managing Director of Mazda Motors Germany, on the decision.
Mazda has been a client of Demodern since 2015 and repeatedly relies on the expertise of the service provider specializing in Creative Technologies. For Mazda Europe, the configurator will also be integrated into the ‘My Mazda‘ app in a basic version, which is already available in 22 European countries.