DigitalIndustryInnovation:hansgroheandDemodernLaunchFirst"InspirationTool"forPersonalizedBathroomDesign
Schiltach/ Cologne, July 24, 2023 – The premium manufacturer hansgrohe is taking a completely new path for the industry as part of its realignment as a designer of holistic bathroom experiences, fundamentally expanding its digital offering with the “Inspirator Tool”. The tool, for which the technology agency Demodern is responsible for the conception and implementation, rethinks the user journey of the hansgrohe target group by engaging potential customers already in the inspiration and orientation phase. The creation and provision of such digital services as the Inspirator Tool are part of hansgrohe's digital strategy. The application is now accessible to all interested parties via the hansgrohe website and is also intended to be used in the medium term with the involvement of trade and craft partners.
“With our expanded product portfolio, we are responding to a changed consumer behavior of customers. Today, they no longer want to search for individual sanitary products from different manufacturers but want to design holistic bathroom experiences – and as uncomplicated as possible,” says Marc André Palm, Head of Global Brand Marketing hansgrohe. “We therefore asked ourselves how one can easily achieve the ultimate dream bathroom. The Inspirator Tool is the answer - an invitation to inspire and experiment. The Inspirator supports combinations and product variants and also helps to find the right implementation partners."
From bathroom furniture and ceramics to fittings, showers, and accessories: The WebGL configurator, which is also optimized for mobile use, features a wide range of new and existing hansgrohe products. By using high-end 3D product visualization in real-time, users get an exact idea of what their dream bathroom can look like. The ability to make design changes in real-time means they can experiment with different configurations until they find the perfect look for their bathroom.
“We are convinced that our new Inspirator Tool elevates purchasing, sales, and marketing processes to a whole new level,” says Björn Ohnemus, Team Lead Global Digital Marketing at Hansgrohe. “Thanks to the direct involvement of users and integration into the consulting processes at the POS, we will offer an even more individualized and thus better service.” “This real-time configurator sets completely new standards for the industry with its visual quality,” emphasizes Kristian Kerkhoff, co-founder and managing partner of Demodern. “In addition, we have created a great foundation from which other products from the diverse hansgrohe range can benefit in the future."
At this year's ISH in Frankfurt, the world's leading trade fair for water, heat, and air, the Inspirator Tool could be tested live by visitors for the first time. This marked the starting point for the new corporate orientation. From now on, the application is also accessible via the company's website in Germany. Additionally, the tool will also be launched in Belgium, Denmark, France, Great Britain, the Netherlands, and Austria.