DigitalTransformationatIKEA-andWe'reInvolved

With our VR Experience for IKEA Germany, we developed the world's first VR product presentation to make products interactively experienceable in a 3D showroom. In selected IKEA stores, customers can bring rooms to life with the Oculus Rift and embark on entirely new paths of inspiration and creation.

Showroom of the New Generation

This has also been discovered by t3n, dedicating a 5-page article to the topic of digital transformation at IKEA in the current issue. "Köttbular from the 3D printer" is absolutely worth reading and informative!

We are glad to play a decisive role in this development and are currently working on an even better version of the VR application, which makes IKEA's product and brand world emotionally tangible. Countless configuration options allow for the personalization of products, which can be added to a wish list and then purchased directly in the online shop.

The application will become an integrated part of the consumer journey in selected German IKEA stores starting in 2018 and will also be available in the Oculus Store.

So stay tuned...

Here's a little preview of the IKEA Virtual Interior Designer Vol. 2