DMEXCO2018:WhatWeLearnedattheDigitalMarketingExpo&Conference

(Source & photo credits: Koelnmesse/DMEXCO)

“The age of digitalization is the renaissance of the human being,” predicts Pieter Haas, CEO of the MediaMarktSaturn Retail Group. At DMEXCO 2018, digital experts and marketing decision-makers primarily discussed the impact of technological progress on people and the relationship between marketing and users. Philipp Schindler, Chief Business Officer at Google, also emphasized in a fireside chat with German journalist and publicist Tanit Koch that Google is very aware of its responsibility towards users and the web: “Last year we removed 3.2 billion bad ads from our network!” Schindler said. At the same time, he announced that Google is thinking intensively about addressing users with new forms of communication: “We will have a lot of assisted features, not only voice-based. They will be more natural and action-oriented.”

Artificial Intelligence and Machine Learning - everything is smart

The discussions at DMEXCO 2018 left no doubt that Artificial Intelligence (AI) will be one of the defining megatrends of the coming years and decades. “It's no question that we live in an AI-powered world,” emphasized Suresh Vittal, Vice President Strategy at Adobe. Dorothee Bär, Minister of State for Digital Affairs, spoke with AI expert Chris Boos from Arago about the digital transformation in Germany and the problem that the topic of Artificial Intelligence is often discussed too abstractly. “When we show people concrete use cases, they are much more willing to engage with it,” said the minister. “A study has shown: Germans do not like change itself, but - compared to other countries - they handle it best.”

41,000 visitors...

With around 41,000 visitors, including 45 percent international guests, this year's DMEXCO exceeds last year's level. A very positive signal also comes from the exhibitors.

... and a successful premiere of the "World Of Agencies"

The “World of Agencies” received very positive feedback from the audience and exhibitors, where this year 16 companies, including Collabary by Zalando, Echte Liebe, madvertise, and nayoki, exhibited. “We are very pleased that the new exhibitor format is enthusiastically received at its premiere. The extremely positive response reinforces our plan to expand the “World of Agencies” in 2019, so that even more agencies have the opportunity to participate in DMEXCO,” said Philipp Hilbig, Director Expo & Operations DMEXCO.

By the way, this is the Porn-Hub stand - where is the latest VR porn shit?

(Source: from us)