FITCAmsterdam2018:Design.Technology.CoolShit.
We attended the FITC Amsterdam to get inspired by the future of creative technologies, design, and all the cool stuff in between at the design and tech event. We listened to talks from globally renowned speakers about design, development, and creativity.
Opening Title for FITC Amsterdam by Gavin Strange / Jam Factory
These are our takeaways...
Using Technology as a Remedy
Esmée Lechner - Senior Designer at DDB & Tribal Amsterdam - presented a project implemented for Vodafone. The initial assumption was that mobile technology can do more than just connect people... Under this aspect, a mobile app was developed to help children who stutter in the Netherlands (5% of children there stutter, by the way). "Get The Flow" is already being used by speech therapists there.
Department of New Realities: Why Do We Need to Make New Realities?
The Department of New Realities is a division of Wieden + Kennedy Amsterdam. At FITC, Anita and Geoff discussed how escapism promotes the use of technologies to change human perspectives.
MILL+ - a content-specialized collective from The Mill.
Carl Addy from Mill+ presented a project for Lush. They shot a 2-minute film intended to show the physical reaction to a spa treatment with Lush through biometric data visualization. In summary: Biometric data was turned into art.
Insights
Eric Decker - VP of Technology, Firstborn
Eric Decker from Firstborn shared insights about new technologies like AR. He recommended some books on Augmented Reality, showed how to integrate Unity into UIKit, and presented results regarding AR projects.
From Fantasy to Fact: the Journey From Speculation to Innovation
When science fiction films aim to portray a credible future, design studios play a large and important role in implementing creative and speculative visions of the future due to their pioneering technologies.
David Sheldon Hicks from Territory Studio, who recently worked on blockbusters like "Blade Runner 2049," "Ghost in the Shell," and "The Martian," presented the studio's design-oriented approach and showed how Blue Sky technology is revolutionizing the film world.
Building Worlds
Marpi - a Polish designer - took us on a journey through all interactive media and technologies from the user's perspective, not the author's. Large-scale art installations, new media events, touchscreens, interactive LED walls connected to mobile devices, AR and VR - he showed how to use technologies and tools to create generative worlds where people can interact with each other.
Funny stuff and things...
citizenM Swan Song By PES
To celebrate the launch of citizenM in New York, KesselsKramer produced a film with Oscar-nominated director PES, featuring a terry cloth swan as the main character...
In Almost Every Picture
KesselsKramer is also responsible for publishing the photo books "In Almost Every Picture". The 11th edition features exclusively photographs of Fred and Valerie. The couple from Florida shares a passion for "wet adventures." He is the photographer, she is the model, and water is their medium. No matter what they wear or do - they seize every opportunity to get wet - the more spontaneous, the better. Public or private, silk or leather, winter or summer - it all doesn't matter.
