GatoradeatNATA2019:HypeboxesandHydrationCubeinLasVegas

For the fourth consecutive year, we collaborated with Mirror Show Management for Gatorade. This year, the focus was on enhancing the customer experience through some interactive additions and UI and UX updates. At their booth for NATA 2019 in Las Vegas, people could not only experience our updated Hypeboxes but also train some interactive athletes at the Hydration Cube. We are thrilled to have been able to improve and continually update our exhibits and digital installations for Gatorade year after year.

Welcome to Las Vegas

Nice side effect: Besides working at NATA, we were able to visit the city again, known for its weddings, many Elvis Presleys, lights, gambling, and - quite obviously - its exciting nightlife. But as some people say: What happens in Vegas stays in Vegas...

The Experience: New UI Guidelines and UX Updates

In line with the new user interface guidelines provided by Gatorade for the trade show appearance, we adjusted the design style from dark to lighter colors accordingly. Regarding UX, we focused on the players as trainers rather than letting them be the athletes themselves.

The Hypeboxes

Our "Hypeboxes" allowed users to explore the properties of hydration products. For a transparent LED box, we developed interactive animations that playfully introduced users to the composition, properties, and benefits of Gatorade products. Our designers did a fantastic job animating the products in 3D.

The Hydration Cube - Detailed 3D Modeling

The cube installation was the centerpiece of the Gatorade Experience. Consisting of a 3 x 3 meter LED wall and an additional touchscreen at the front, it provided information on hydration for Gatorade drinks. Visitors could also watch or train 3D-animated athletes in sports. The registered user can train the athletes and check their health and hydration while they perform exercises like stretching, weightlifting, running, jogging, or kettlebell lifting. Our 3D artists once again did an outstanding job - pay attention to details like muscles and so on...