NikexZalando
Hamburg: We were tasked with conceptualizing, designing, and shooting an Amplify summer special for the Nike Look of Women 2013 on Zalando. In this case, we were lucky: Jana Sussmann still looked like summer and fun at what felt like -5°C. However, in the eCommerce environment, you are subject to stricter conditions, so the high-quality yet natural look of the images and the presentation of the new products were extremely important to us.
Our photo concept is based on the Amplify idea: We show the same athlete in different personal situations during "Training," "Running," and in leisure time in the "Sportswear" outfit. Additionally, we show the products as an overview in the laydown.
Nike Training
And here on Zalando http://www.zalando.de/nike-look-of-women-training/
Nike Running
And here on Zalando http://www.zalando.de/nike-look-of-women-running/
Nike Sportswear
And here on Zalando http://www.zalando.de/nike-look-of-women-sportswear/
On the first day of production, the Hammer Hallen (that's really their name) served as an indoor loft location for the studio training atmosphere. On the second day of production, we were in the Hamburg Speicherstadt. But a small tip: Outdoor shoots in April can be tricky with wind and weather, especially when trying to photograph light summer clothing lying on the ground. Here are some impressions from the two days.
Credits
Athlete: Jana Sussmann, Hamburg
Photographer: Estelle Klawitter, Düsseldorf
Make Up: Anja Fichtenmayer, Hamburg
Styling: Jennifer Hahn, Berlin