REDDOTAWARDFORNIKERETAILEXPERIENCE

We popped the corks this week! Both in the Cologne and Hamburg offices, there was cheering when we received the notification that one of our current projects was awarded the RED DOT AWARD: COMMUNICATION DESIGN 2016 for high design quality. We owe this award to the Boot Room application from our Digital Retail Experience for Nike.

The application allows customers and salespeople to experience products in the store in a new way. Products are automatically recognized using RFID technology, real-time availability of all items and sizes for the store and online shop is displayed, and the consumer journey is enriched with additional information. The product selection is supported by statistics, comparison features, and videos – all data flows in automatically from the online channels. We look forward to celebrating with everyone involved at the official award ceremony at the Red Dot Gala in Berlin on November 4th. The work will be featured in the International Yearbook Communication Design, at the Red Dot Design Museum Essen, at Red Dot on Tour, and in online presentations. We would like to thank our client Nike, the entire team, and we look forward to more exciting projects.