FireproofwithRHIMagnesita:JoinUsonanInteractiveJourney

We had an important job to do... Specifically for RHI Magnesita - a global leader in the production of refractory materials. For the company's booth at METEC 2019 - the International Metallurgical Trade Fair in Düsseldorf - four Hypeboxes (transparent LCD screen showcases) developed by us showcased the product lifecycle with a focus on "REFRACTORY 4.0". Additionally, visitors to the fair could experience the brand's mission on two LED walls.

The LED Walls - customer-friendly and attractive

For a 26 meter x 2.5 meter curved LED wall with 10386 pixels in width and 960 pixels in height, we created 3D rendered content and video content based on the material provided by RHI Magnesita, making it visible to all trade fair visitors. Additionally, in the VIP area, core messages and brand claims were conveyed on a 2.5 meter x 2.5 meter wall. The curved LED wall displayed the company's image video and important slogans, while the smaller one presented the image video and the so-called "Brick-Timer".

Hypeboxes for an interactive exploration...

Not only should the most important refractory bricks of the brand be physically experienced, but the company's messages were also digitally conveyed. To this end, we developed Hypeboxes with UI & UX design tailored to RHI Magnesita, which were intended to make the product lifecycle interactively experienceable - four of which were available at the booth.

The motto "Refractory 4.0" was divided into four main themes: Mining 4.0, Manufacturing 4.0, Supply Chain 4.0, and Application Solutions 4.0. Visitors could explore these themes virtually and learn more about important topics such as Big Data, Digitalization, Automation & Robotics, Process Safety, Sustainability, and their implementation.

The trade fair was a complete success and the booth attracted many of the professional visitors. A mix of physical and digital content is, in our view, indispensable for an exciting trade fair appearance.