Trends2019:TheNewYearWillBetheYearofEntertainment–DigitalEntertainment!

The new year will be the year of entertainment – digital entertainment! And here I am not talking about the simple VR headset with 360° content: both customers and technology have moved beyond that. It's about on-site experiences that become unforgettable events through their novel, playful, and fascinating interaction. The possibilities are diverse. For the season opening of Eintracht Frankfurt, for example, we developed the 3D installation “Buddy Mode”: Two players of the team were virtualized via 3D scan and brought to life through a networked actor. Fans could interact with their idols and take selfies all day long.

And for Telekom, we realized a multi-user racing game at the IFA Berlin, where you could use your smartphone as a remote control to fly drones through various levels. Next to it stood a digital pinball machine that playfully introduced visitors to a Telekom offer. There were often long queues at all installations – more than 4,000 players have already tried our interactive games.

We already summarize these small attractions under one term: “Micro Amusement Parks” are installations that primarily aim at entertaining guests and evoke childlike enthusiasm. How successful this can be is shown by our project “Ulm Stories – The Dream of Flying”. Here you can fly through Ulm in 1890 on a flight simulator with a VR headset. This attraction is not only a (viral) success for city marketing, but the organizers are already charging a small admission fee for it.

More on trends & live communication can also be found online in the Events Magazine.