Exclusive:VirtualExhibitionsandEvents

Major economic changes are impacting the events and trade show industry. It's time to address these current challenges with digital solutions that are future-proof. And no, we are NOT offering another software solution. We are talking about an immersive real-time world for your unique event concept, which we build in a customized environment with bespoke booth design and infrastructure.

The Network of Creators - Beyond Borders

Since we cover the entire spectrum of immersive 3D design, from architectural concepts to high-resolution real-time characters and the development of interactive applications, there are no limits to the individual, outstanding experiences of our clients (that is, yours).

Why Go Virtual?

Save Time and Resources
Employees can interact with other participants from their desks and meet virtually.

Reduce Carbon Footprint
An eco-friendlier alternative to attending and hosting conferences.

Track Every Participant Action
Detailed reports on visitors who visit the booth and all other contacts.

Greater International Presence and Reach
Reach a more global audience by streaming your exclusive content.

Easier Connection and Networking
Curate your content for your customers by analyzing their data before the event.

But remember: The virtual experience and the joy of use must match the emotions of a physical event!

Experience Architecture: Virtual (Expo) Design

Defining a Vision
After establishing the foundation and the right understanding within the ideation phase, we will define a clear vision for a seamless, user-centered experience. The goal is to identify, engage, and fully immerse with our clients' target audience.

Customer Journey
We combine the best of both worlds: Whether booth design or digital environment, we offer a unique and connected experience. To identify the right touchpoints, we will align brand communication and strategy purposefully.

Tell Your Story
It's about more than creating a platform: We accompany and advise our clients to create a unique brand experience world, transporting the energy of the event into your very individual environment. We consider both acoustic and visual cues to connect all senses.

Immersive Real-Time World for Your Unique Event Concept

Since we offer a tailored solution, the development process can be adapted to your individual needs. However, as we consider a browser-based 3D environment with smooth FPS and a creamy frontend, we will work with Web-GL.

Why Web-GL?
On the one hand, it's fast, and on the other hand - well - we simply love it. Web-GL is supported by all major browsers, including Internet Explorer from version 11, and it works on various mobile platforms, including iOS from version 8.

Process & Development

01 Idea & Data Screening
An initial ideation phase based on existing content and concept will be the starting point for further process alignment. Initial iterative definition of requirements and features.

02 Intuitive Design Process
We either adapt existing 3D booth designs and create the customized trade show around them, or we design everything from scratch - our designers will craft your branded online platform with a focus on outstanding Joy Of Use.

03 Content Strategy
We advise you on defining the content strategy, including feature definition, considering logic and actionable asset and channel management.

04 WebGL Implementation
In an iterative process, we define necessary APIs to the existing infrastructure and add additional services. High flexibility through individual development and real-time environment based on WebGL.

05 Data Tracking
Generate conversions by being the host of communication measures. Live keynotes, one-on-one video chat rooms, and open panels will increase traffic. Enhanced tracking makes it easy to target your customers and provide relevant content.

E-Commerce
Why not switch directly to e-com or integrate it within the experience? We can connect APIs and, for example, design and integrate a 3D store.

Additional Features

We will also consider the following features:

-  One-to-One Chat Room

-  Match-Making

-  Live Panels / Streaming via, for example, Instagram or Twitch

- AI Navigation + Chatbot Functionality

- Media Hub for Downloads

Booth Realization

Interactive 3D Version of the Physical Trade Show Booth
If the trade show was planned in 3D anyway, we will recreate the "physical trade show" in WebGL. Content and interactions will be integrated into this version of the booth.

Interactive Live-Streaming Sessions
Live streaming as part of sound stages with moderators/interviewers and guests brings real-time and live action to your virtual event. Guests can ask questions in real-time and receive immediate answers.

Augmented and Virtual Reality technologies are fundamental when it comes to storytelling and conveying emotions. Due to the improved performance of web solutions, they are now better integrated into the engagement process and our strategic planning of each virtual event. As we deliver the complete digital ecosystem and have specialists for the latest creative technologies, we are very flexible within our capabilities.
 
NOTE: It is NOW possible to develop a real-time multi-user VR application and stream the entire event! 

Examples

CISCO - INTERACTIVE EVENT GUIDE

In public spaces, the interaction experience is quite different from on one's own mobile device or desktop. For Cisco, we created a comprehensive virtual corporate identity, featuring detailed animations and guided tooltips to support the user on their journey through the various touchpoints, creating a more intuitive experience with strong digital consistency.

GATORADE - DIGITAL BRAND EXPERIENCE

For Gatorade, we developed several edutainment installations from scratch alongside the booth concept with boutique games, 360° rooms, and product explorers. Integrating such applications into the virtual event concept is the next logical step and can be easily implemented via a web-based media hub for a broader audience.

SXSW - CAR CONFIGURATOR

To promote the new "Auto Navigator" application by Capital One, we implemented an interactive experience for the US financial services company, showcased at SXSW 2019 in Austin, allowing visitors to configure their "surreal dream car" on fixed iPads. The result was displayed on a large LED screen. The interaction concept can be easily transported to a browser-based platform to involve users from around the world. A highly interactive and cross-channel activation.