WebbyAwardforNikeDigitalRetailExperience

Without any expectations, we registered for this year's 20th Webby Awards. Honestly, without high expectations, because the international award is considered the "Internet's highest honor" as the New York Times so aptly puts it. Accordingly, the range of project submissions comes from the world's most renowned and largest agencies and companies. This year, there were a total of 12,675 (!) submissions from 65 countries. Nuff said.

We are all the more delighted that we were not only honored twice with loftshift and the Nike Digital Retail Experience, but also won with Nike in the 'Best User Experience' category! A huge thank you goes to everyone who participated and voted for us in the People's Voice Award.

Here in Germany, the Nike Digital Retail Experience received a Bronze at the ADC Competition and was on the Top10 Shortlist of the New Media Award 2016.