VirtualRealityforZEISS:IOLUniverseinMandarin
Demodern employees come from countries all over the world and speak a variety of languages such as Spanish, English (of course), Vietnamese, and more. As international as we are, so are our clients and projects. ZEISS, for example - a German company with locations all over the world, including China!
Localization in Mandarin
In collaboration with Publicis Pixelpark, we succeeded two years ago in taking trade fair visitors on an immersive journey into the ZEISS universe through a Virtual Reality application. The combination of impressive visual worlds and gamification elements allowed visitors to playfully explore the ZEISS intraocular lenses (IOLs) product portfolio.
We greatly enjoyed working on this project and were very pleased when ZEISS China asked us to localize the experience in Mandarin. It's nice to see that the application is still relevant - especially for a market like the Chinese one.
CCOS - ZEISS VR goes China
They used the VR in Hangzhou, China at the 23rd Congress of the Chinese Ophthalmological Society (CCOS). The application was also a great success among Chinese professional visitors and attracted many users.
Find more impressions from the congress below!
中华医学会第二十三次全国眼科学术大会
