What others write about us – coverage and mentions in the press.
· W&V · Guest article
How Human Can Brand AI Be?
Guest article by Alexander El-Meligi for DMEXCO 2026 on how much empathy brand AI should show, with examples from Coca-Cola, Amazon, Ralph Lauren, Klarna and Dove.
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· Horizont · Guest article
Brand Experiences: Why the Wow Factor Alone Is No Longer Enough
Alexander El-Meligi argues that brand experiences must combine technology and measurable business impact from the start, using the SAP experience at Hannover Messe 2026 as an example.
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· Campaign · Interview
From Single Event to Ecosystem: What MCI and Demodern Plan to Achieve
Four months after the merger, Andreas Laube (MCI Germany) and Alexander El-Meligi take stock: live communication and digital experience are merging into year-round ecosystems.
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· Campaign · Feature
Market Consolidation: MCI Germany Acquires Demodern
Report on the acquisition: with Demodern, MCI Germany adds AI, immersive experiences and digital platforms to its portfolio, while Demodern remains an independent brand.
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· etailment · Guest article
How Conversational AI Is Redefining the Online Shopping Experience
Guest article from the Demodern team on Perplexity's shopping feature and why online retailers need to rethink their digital presence for AI-driven shopping.
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· Horizont · Guest article
How Agencies Stay Competitive Through Collaboration
Guest article from Demodern's management: instead of lone fighters, agencies need teams and partnerships that openly share their expertise.
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· W&V
Why Brands and Retailers Should Focus on Immersive Experiences
Article on why immersive experiences are becoming more important for brands and retail.
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· Horizont · Guest article
How AI Assistants with Personality Improve the Brand Experience
Michael Schmück, Innovation Director at Demodern, explains how AI assistants with a personality evolve from chatbots into digital humans and strengthen customer loyalty.
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· Horizont · Guest article
Why AI Is an Opportunity for the Creative Industry and Brands
Vivien Schulze, Art & Creative Director at Demodern, describes AI as a source of inspiration and a creative partner for designers and brands.
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· Digitale Welt · Guest article
Spatial Computing and AI: The Revolution of Learning
Alexander El-Meligi describes how immersive 3D learning environments combined with AI are changing learning and work in companies.
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· Personalwirtschaft · Interview
Spatial Computing: How HR Can Enhance Learning with VR and AR
Alexander El-Meligi explains what spatial computing solutions with VR, AR and MR offer corporate learning and what HR should consider.
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· W&V
Apple Vision Pro: Please Don't Laugh!
Article on the launch of Apple Vision Pro and what it means for brands.
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· Horizont · Guest article
Spatial Computing: When Real and Virtual Worlds Merge
Alexander El-Meligi explains why VR, AR and mixed reality combined with AI are ushering in a new era of computing.
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· handwerk magazin · Feature
Metaverse: Concrete Use Cases in the Skilled Trades
Feature with insights from Demodern on how virtual worlds and mixed reality can be used in the skilled trades, from training to product planning.
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· Saatkorn · Interview
Metaverse and HR: Demodern Founders on the Saatkorn Podcast
Podcast episode with Demodern's founders on the opportunities the metaverse offers HR.
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· Horizont · Feature
How Demodern Became an Expert in Metaverse Experiences
Agency profile with a look behind the scenes of recent work for brands such as Ergo, Mini, PwC and Sephora.
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· Digitale Welt · Guest article
Reality Check ChatGPT: The Most Important Tips for Developers
Jan Beutgen, Technical Director at Demodern, shows how developers can make good use of ChatGPT for writing, extending and debugging code.
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· CIO · Guest article
How to Write Great ChatGPT Prompts
Jan Beutgen, Technical Director at Demodern, explains in six steps how to build good prompts for ChatGPT.
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· Hamburger Wirtschaft · Interview
Hamburg 2040: 3 Questions for Metaverse Expert Alexander El-Meligi
Short interview with Alexander El-Meligi: what the metaverse is and which steps companies should take now.
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· Saatkorn · Interview
Metaverse Series Part 3: The Game Changer for HR
Third part of the Saatkorn series with Demodern: Alexander El-Meligi on the metaverse and the job market of the future.
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· Horizont · Feature
ERGO VR Experience: Ergo and Demodern Bring Live Consulting into Virtual Space
Report on the Ergo VR Experience, developed with Demodern, which lets customers receive live insurance advice through a VR headset.
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· Saatkorn · Interview
Metaverse by Saatkorn Part #2: Operative Daily Business with Kristian Kerkhoff
Second part of the Saatkorn series with Demodern on how the metaverse changes day-to-day HR operations.
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· Saatkorn · Interview
Metaverse Series Part 1: Working in Virtual Space with Alexander El-Meligi
Opening of the Saatkorn series: Alexander El-Meligi on prerequisites and common mistakes when companies enter the metaverse.
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· IT Zoom
The Technological Building Blocks of the New Digital World
Overview of the technologies behind the metaverse, from AR and VR to platforms, with examples from Demodern's work.
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· W&V · Feature
Executive Briefing 2023: Don't Call It Metaverse with Kristian Kerkhoff
Report from the W&V Executive Briefing 2023 on the potential of Web3 for brands, including a talk by Demodern.
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· Horizont · Guest article
How Brands Can Win Gen Z as Loyal Customers and Retain Them
Nadja Aschmann, experience designer at Demodern, explains why brands can only retain Gen Z in the long term with a holistic omnichannel approach.
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· IT Daily · Guest article
Metaverse: The Core Technologies Behind the Megatrend
Nico Zimmermann, Technical Director at Demodern, explains the technical foundations of the metaverse: game engines, hardware, AR/VR, avatars and networks.
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· Meedia
Metaverse: “We Need to Think Beyond Gaming and Colorful Pixels”
Article with Demodern on the role of the metaverse for brands beyond gaming.
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· WELT · Feature
“We Are at the Beginning of the Metaverse Journey”
Feature from Demodern's Hamburg office on building virtual worlds and whether the metaverse is hype or revolution.
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· automotiveIT · Interview
Kristian Kerkhoff & MINI's Sebastian Beuchel on the MINIverse
Conversation with Mini and Demodern on how virtual worlds such as the MINIverse create a casual way into the brand and new products.
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· ONEtoONE · Feature
Customer Dialogue in Virtual Worlds: Best Practices for the Metaverse
Survey of agency heads, including Alexander El-Meligi, on how marketing campaigns in the metaverse succeed.
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· NZZ · Feature
No Offices and Job Interviews in the Metaverse: How Companies Are Reshaping the Future of Work
Report on remote work and virtual workplaces, including the metaverse platform Demodern developed for PwC.
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· etailment · Guest article
How Retailers and Brands Reach Generation Z
Nadja Aschmann, experience designer at Demodern, describes how retailers can adapt content and user experience to Gen Z habits.
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· Horizont · Guest article
The Great Potential of the Metaverse for Brands and Product Experiences
Guest article from Demodern's management on how brands can find their place in the metaverse and make products tangible there.
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