Customerloyaltythroughimmersivepuzzlefun:Migrosfocusesongamificationwiththe"M-Escape"onlinegame

Migros Gamification

With "M-Escape - Spook in Migros," Migros is launching an innovative concept for collectible promotions that combines stationary retail with the digital world. The special feature: The motivation to collect arises solely from the desire to keep playing.