BreachBunnyistheinsurancebrokerforthedigitallyandphysicallyconnectedgeneration.Thewebsiteoffersaninteractiveexperience,whereacharmingmascotassistsusersineasilycomparingproducts.

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Client
BreachBunny
Industry
Insurance & Financial Services
Services
Technical ConsultingUX DesignVisual DesignDevOpsProducingWeb Development3D & WebGL Development

Insurance for a digital life.

Traditional approaches no longer reach digital natives.
The challenge was how to reach streamers, gamers, and creators who are at home in digital worlds and avoid traditional sales pitches. The goal was to build trust and understanding, increase interactions, and boost conversion through metrics such as time on site, product interactions, and completion rates.
3D mascot (bunny) in a neon-saturated, pop culture brand world, guiding through scroll scenes.

Pop culture, gaming references, and meme aesthetics make the site a natural habitat for digital natives. The mascot BreachBunny interacts as a WebGL character, narrating, staging, and creating an emotional connection to the brand.

The website showcases three hero products as their own experiential worlds.
A WebGL website was delivered with an interactive 3D mascot, modular product worlds, an embedded product comparison, and a clear transition to the alliance for completions and account management.
This is how we built the experience – quickly and focused.
The process followed the phases Discover → Prototype → Build → Launch over about six months in parallel with brand development. Technically, the project relied on WebGL with real-time lighting effects, optimized loading, and modular components, ensuring content feels rich without sacrificing performance.

The product comparison allows for deep comparisons without interrupting the flow; all important information is available on-site, while completions and customer areas run through the alliance. This keeps the experience focused and the funnel efficient.

The site loads smoothly despite 3D content; the key learning was that emotional guidance through the mascot and clear transitions in the funnel had the greatest impact on engagement and conversion. In the medium term, an AI-supported support version of the bunny is planned, along with expansion into additional languages.

BreachBunny makes insurance digital, emotional, and easily accessible.