Werevitalizedthedigitalcommunicationofaheritagebrand.Throughacontent-drivenstrategyandcontemporarydesign,wedevelopedawebpresencethatservesnotonlyforproductcommunicationbutalsoasavaluablesourceofinformation.

Client
Dextro Energy
Industry
Consumer Goods
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Dextro Relaunch

Dextro Energy becomes a content-rich digital brand.

A traditional brand sought lasting relevance online.
The challenge was to make the brand relevant beyond static product pages and to bring visitors back regularly. The goal was a multilingual platform with a content strategy that combines product information with reliable knowledge about sports, nutrition, and current topics, and can be adapted internationally.
We delivered a multilingual website that combines product communication and an online magazine. The platform includes product pages, editorial contributions, interviews, and short knowledge snippets, as well as a flexible layout that can be quickly adapted to local assortments and market requirements.
A content platform that informs, entertains, and sells.

The design is based on the product look and translates it into a modular cube grid. These building blocks are responsive and ensure that content is clearly structured, attractively presented, and easily shareable on any device.

Content creates returning visitors.
The online magazine combines articles, interviews, and 'fun facts' to appeal to different target groups and establish the site as a reliable source of information. Short knowledge snippets and editorial teasers increase shareability and extend dwell time.
The process began with research and brand workshops, which resulted in prototypes and tests, followed by a modular build and a phased launch in international markets. At the same time, editorial guidelines and CMS workflows were introduced to ensure that content can be localized and published in a timely manner.
Clear phases from idea to rollout.

The content architecture relies on reusable building blocks that provide structure and variation for articles, product pages, and short formats. Editors can easily localize content, enrich it with media, and optimize it for social channels.

Technically, the platform is based on a flexible CMS with a high-performance frontend architecture that enables fast loading times and easy localization. The key learning was that modular components combined with editorial routines bring significantly more reach and user engagement than isolated product pages.

A digital brand that informs, connects, and grows.