TheEscheYouthArtHouseclosedfundinggapsthroughanauctionof60sneakers,withthepresentationandonlinepresencehighlightingtheart.
Client
ESCHE - Jugendkunsthaus
Industry
Public Sector and Non-Profit
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Saving the Esche with art and creating visibility.
Corona threatened to weaken the Esche in its core offerings.
Due to the pandemic, the Esche faced a funding gap that urgently needed to be closed in order to continue offering breakdance, rap, and graffiti. The goal was to generate donations, win back the audience, and make the Esche visible as a creative space for young people.
60 pairs of sneakers were transformed into unique pieces by young artists and scene icons. Demodern provided the visual concept, the website as a virtual gallery, accompanying posters and social assets, as well as the technical foundation for the online auction and the live event.
60 unique pieces, an auction, and 25,000 euros for the Esche.
The website operated on the principle of 'Scrolling first': with a hammer scroll interaction and hover details, sneakers were presented in a three-dimensional way, social posts were integrated, and visitors were activated to participate in the auction and donate.
A playful website connected online bidders and live viewers.
The process involved discovery, prototyping, building, and launching the final platform. The magic moment was the hammer interaction, which revealed details while scrolling and motivated bids. Technically, we combined a flexible CMS with optimized image layers, social feeds, and auction integration. The close community involvement proved to be the greatest lever.
For several weeks, interested parties could bid online, and on auction day, live bids supplemented the results. Prominent supporters, printed posters, and social media sharing increased attention until the event eventually appeared in TV reports.
In the end, there were 25,000 euros in proceeds and new attention for the Esche.