A personalized roadshow that makes Gatorade a new experience.
Gatorade wanted to create relevant connections instead of fleeting contacts.
The challenge was to turn brief trade show encounters into lasting relationships. The goal was to achieve more relevance per visitor, longer dwell time, and measurable interaction beyond the events. The target audience ranged from professional trainers to consumers who should receive individual, useful content at various touchpoints.
We delivered an omnichannel experience consisting of pre-registration, RFID G-Bands, personalized touchpoints, multitouch stations, 360° stories, and an interactive fuel bar. Each station was modularly designed, allowing for quick replication for the next city.
A modular, omnichannel experience with personal engagement.
Before each event, visitors received G-Bands that connected their identity with our installations. Registration via smartphone or on-site check-in categorized users, ensuring that content, favorites, and follow-up emails were delivered individually, extending the experience beyond the trade show.
Numbers that show personalization works.
4,752 registered users, 17,474 viewed videos with a total playtime of around eight days, and 2,161 downloaded informational materials demonstrate engagement. The real-time statistics in the CMS allowed for quick adjustments and provided meaningful insights into user behavior.
The fuel bar made products tangible: users placed bottles on the touchscreen, received product details, and could compare features in real-time. A specially developed marker tracking system followed objects and transformed simple curiosity into active experiences.
Technically, the experience relied on handcrafted hardware elements, standardized booth modules, and a custom-developed CMS. This allowed for content maintenance during the tour, real-time analytics evaluation, and accelerated deployments for each city.
A flexible system that scales and delivers on-site.
More than 120 360° images and hundreds of interviews transformed the roadshow into a narrative world. Visitors virtually immersed themselves in Gatorade locations and received emotional, context-rich insights that connected product information with stories.
Personalization and modularity are the levers for sustainable engagement.
The key insight was that relevance has the greatest impact on dwell time and conversion, and that a modular setup enables quick, reliable deployments. For future roadshows, we recommend early onboarding incentives and continuous content maintenance during the tour.
