WiththeinteractiveSleepGuide,userscandiscovertheirsleeptypeandreceivevaluableadviceandproductrecommendationsforabetternight'srest.
Client
IKEA
Industry
Real Estate & Interior
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Sleep better with a personal guide.
Sleep is more than just a product.
Many people struggle with poor sleep, even though small changes can have a big impact. The goal was to raise awareness, make sleep habits visible, and provide concrete tips as well as suitable products, measured by usage duration, conversion, and user satisfaction.
The interactive Sleep Guide determines the personal sleep type, provides tailored routines, and suggests IKEA products. Instead of product advertising, genuine assistance for daily practice is the focus here.
An interactive guide leads to better nights.
Verdi accompanies users as a friendly brand character through the questionnaire, adapting appearance and behavior to the answers, thus creating a familiar, playful atmosphere that invites users to reflect openly on their habits.
Individual recommendations instead of general tips.
A knowledge-based recommendation engine with a dynamic question tree and a scoring system evaluates responses and delivers personalized advice as well as suitable product matches. Users receive immediately actionable recommendations for their daily lives.
Discover, Prototype, Build, Launch: After intensive research with Dr. Guy Meadows, we tested prototypes, optimized the animations for performance, and built a mobile, app-like experience. Vector-based animations (Bodymovin) ensure smooth interaction, and tracking allows for continuous improvements.
Products and inspirations are directly linked to detail pages, so users can immediately discover and implement recommendations. The integrated tracking collects insights that help IKEA continuously improve its sleep offerings.
The journey extends and the know-how grows.
In the end, users receive concrete, easily actionable tips, a personal sleep type, and suitable IKEA products. The result is a caring, playful experience that offers real value for better nights.