EinmodernerRauminVirtualReality,derdurchkonfigurierbareEinrichtungzuminteractivenProductkatalogwird.
Client
loftshift
Industry
Real Estate & Interior
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
A photorealistic VR space becomes an interactive product catalog.
Only visual quality and ease of use build trust.
In Spatial Computing, flashy effects are not enough; only a real feeling, clear interaction, and tangible benefits make VR marketable. The goal was to increase engagement, dwell time, and consultation quality while presenting products in an experiential way.
We delivered a 360-degree space with interchangeable interiors, informative product annotations, and simple gaze-tap controls, complemented by day and night modes.
Loftshift makes furniture and spaces intuitively configurable and explorable.
Photorealistic 3D renderings create visual trust, while head tracking and a tap field make interaction so easy that users can playfully discover products. Changing light moods enhances imagination and aids in purchasing decisions.
Careful prototyping generated real simplicity.
The implementation followed short phases from discovery to prototyping to launch, accompanied by repeated testing. A custom-developed shader and high-resolution renderings ensured smooth transitions and reduced nausea, and the app was ported to smartphone VR to increase reach.
The porting to smartphone VR made the application portable and easily accessible, allowing consultation and sales to take place outside the showroom. Sound effects through headphones deepen immersion and enhance recall.
Pilot tests showed 35% longer usage times and significantly more product configurations, accompanied by positive feedback from sales and architects.
Measurable sales impact and strong user retention.