ForLufthansa'sexhibitionatITB–theworld'slargesttourismfair–wedevelopedanexclusiveVirtualRealityTravelExperience.

Client
Lufthansa
Industry
Travel & Leisure
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Awards
Lovie AwardsFavourite Website Awards

A swing elevates travel dreams to dizzying heights.

We sparked curiosity about selected Lufthansa destinations.
At the ITB, we emotionally introduced visitors to four cities with an exclusive VR swing and generated interest in routes of the Lufthansa Group. The installation aimed to create attention, make destinations tangible, and invite visitors to interact.
Trade fair visitors on the VR swing with VR glasses, view over the fair, dynamic lighting; scene at the ITB booth with a waiting line.
The Air Swing VR Experience combines real swing movements with photorealistic 3D landscapes, a host-led interface, and binaural sound. Four destinations, procedural maps, and a transportable trade fair installation were delivered and presented live at the ITB.
The installation unites real movement and virtual photoreality into an unforgettable brand experience.
Host guides visitors through the VR experience: close-up of host and participant on the swing during takeoff.

A host accompanies each journey, helps with putting on the glasses, selects destination changes, and optionally initiates the gentle free fall. This keeps the experience simple, safe, and service-oriented – a familiar Lufthansa experience even in the virtual world.

Authentic movements completed the illusion.
Special tracking of the swing transmitted position and acceleration in real-time to the virtual scene, procedural satellite images provided photorealistic landscapes, and 3D sound enhanced the feeling of truly swinging over the city.
VR perspective over a city (e.g., New York) with photorealistic cloud cover, Statue of Liberty, and a view to the horizon.
In four clear phases, we iteratively aligned concept, prototype, technical integration, and the trade fair launch. Early prototyping on the physical swing helped us quickly validate feeling and safety and put emotionality at the center.
Four phases led to the final, travel-ready installation.
Visitor smiles after the free fall, emotion and wonder are visible; crowd in the background discusses the experience.

The magic moment was the gentle free fall through the cloud cover: a brief, controlled intensity that generated amazement and conversation among visitors. It became clear that human service had the greatest impact on acceptance and enthusiasm.

More than 1,000 trade fair visitors were thrilled.
The positive feedback at the ITB confirmed the added value: the installation is easily scalable and can be used with additional destinations worldwide, allowing Lufthansa to sustainably enhance its trade fair presence emotionally.