TogetherwiththeHamburgagencyKolleRebbe,wecreatedaninstallationforLufthansaatMunichAirportdesignedtoenergizepassengersbeforetheirflightthroughsportsexercises.
Client
Lufthansa
Industry
Travel & Leisure
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Before departure in motion: Lufthansa keeps travelers active in the terminal.
Lufthansa wanted to do something good for travelers before boarding.
At Munich Airport, short, accessible movement impulses were intended to promote well-being. The goal was high participation and noticeable reach, measured by interactions per day and selfie shares as social signals.
The challenge was to gain attention in a busy transit area and quickly and easily motivate passengers to participate.
The aim was measurable interaction and positive user experiences.
Flyrobic turns fitness into a surprising airport experience.
An interactive installation invited travelers to engage in short exercises and take selfies.
The solution combined two life-sized displays, over 50 video clips with prominent players, presence and motion detection, as well as avatar feedback that directly guided and rewarded participants.
Participants were beckoned, signaled their readiness by raising their hands, and followed short exercises. The motion-sensing camera mirrored movements in an avatar, provided real-time feedback, and invited successful participants to take a group selfie.
Over three months, the installation attracted hundreds of passersby daily and achieved more than 5,000 interactions per month, generating visible reach and brand benefits for the campaign.
The result was high reach and enthusiastic participants.
Here's how we implemented the installation.
Four phases led from concept to live launch.
First, we gathered insights and designed prototypes, then refined tracking and clips in the build process and brought the system live in close coordination with airport operations and creative partners.
Technically, the application was based on motion sensing with Microsoft Kinect and the Visual Gesture Builder, which learned movement patterns and enabled real-time feedback. The UX ensured easy activation, visible success moments, and the selfie reward.
The technology made the experience precise and accessible for all participants.
The key insights were the importance of simple activation, visible rewards, and prominent faces. Through clear communication at the transit point, quick success experiences, and the selfie reward, participation increased significantly and the brand became emotionally tangible.