Forthe"MazdaExperience"roadshowbyMazdaGermany,wedevelopedaninteractivemulti-touchtablewherevisitorscanlearnaboutvehicletechnologyandexploreotherinfotainmentofferingsfromtheautomotivemanufacturer.

Client
MAZDA
Industry
Automotive
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing

Mazda Experience: An interactive multi-touch table for the roadshow.

Interaction makes Mazda technology tangible.
Visitors explore Mazda models in 4K Ultra HD and discover technology and infotainment through direct touch instead of dry data. The installation invites browsing and makes complex functions emotionally accessible.
Multi-touch table in action in the Mazda technology container with visitors and 4K vehicle visuals on the screen.
The solution accompanies the roadshow from Berlin to Norderney and adapts content to specific locations, while the CMS allows for quick updates and synchronized rollouts with the 2019 release plan.
Flexible and scalable for any event management.
Close-up of the elegant, minimalist UI with animated hotspots and 4K vehicle details.
The rolling experience visited six locations and was tailored to different visitor needs, functioning equally well at trade show booths and in urban pop-up situations.
An interactive 4K multi-touch table was delivered as a digital showroom.
The installation developed in Unity combines a highly responsive gallery, expandable hotspots, and 360° visuals, supported by a CMS for asset management and rollouts. The result was a live deployment across six locations in four months with noticeably high visitor engagement.

The central experience is a freely floating grid with charming UI animations; users unfold hotspots, expand media, and delve into videos, sounds, and detailed views, creating an understanding of technology in a playful manner.

Technically, performance and easy maintenance were prioritized, ensuring smooth playback of 4K content and allowing editors on-site to quickly adapt to release plans. The setup enables future expansions and modular content rollouts.
Technology serves the purpose of a seamless visitor experience.
The roadshow created visible proximity to the brand: positive feedback from organizers and high dwell times at the station show that the combination of design, interaction, and visual quality makes products and technologies tangible.