ForthenewMontblancluxurywatchesin2017,wedevelopedanapplicationthatdigitallyvisualizestheshapes,functionalities,andthepremiumaestheticsofMontblancproducts.
Client
Montblanc
Industry
Consumer Goods
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Experiencing analog watchmaking.
Why mechanical precision had to be told digitally.
At trade shows and in stores, mechanical watches often remain static, and their inner values are invisible. Montblanc needed a medium that sensually conveys craftsmanship, complexity, and exclusivity while also serving as a consulting tool to support sales conversations.
We delivered an interactive, high-resolution product presentation.
A scalable, high-resolution product presentation was created.
The solution combines a high-resolution 3D viewer with animated internal views, interactive info layers, and a time and calendar simulation. The scalable framework can be supplemented with new models at any time and runs both online and offline on POS systems.
Consultation becomes tangible and convincing.
As a sales tool, the app explains complications step by step via touch and provides location-based time and calendar data. Since 2017, the system has scaled from iPad to 85" touch displays, making technical finesse immediately tangible for customers.
The project workflow followed Discover → Prototype → Build → Launch: Kick-offs with watchmakers, detailed feature analyses, After Effects layers for reconstructing moving core elements, and implementation with WebGL, ES6, and PixiJS. The key insight was that fine detail visuals and smooth transitions strengthen the emotional connection to the brand.