SpatialcomputingexperienceforNissan–bringsthenewPatroltolifeonAppleVisionProwithspatialexploration,interactivefeatures,andemotionalstorytelling.
Client
Nissan / Digitas
Industry
Automotive
Services
Innovation ConsultingMotion DesignConcept ArtCreative & Art Direction3D Animation 6 RiggingGame Development3D Art Production3D & WebGL Development
A vehicle you don't just see – you experience.
For Nissan and Digitas Dubai, we developed an immersive product experience on Apple Vision Pro. At its center is the new Nissan Patrol SE Platinum City – a full-size SUV that is not just visualized but made spatially explorable.
A cinematic introduction emotionally guides users into the new model and sets the stage for the subsequent exploration.
From emotion to interaction.
The vehicle as a spatial interface.
Users explore the Nissan Patrol freely from every perspective – from the exterior to the finest interior details. An accompanying voice-over provides context, explains features, and guides through the entire experience.
Through targeted hotspots, features and equipment highlights become contextually explorable – from detailed exterior and interior views to interactive insights into the engine and technology, to visualization of driving modes and control of individual features like the sunroof.
Don't show. Let them experience.
Built for retail and showroom in the Middle East.
The application is fully bilingual (Arabic / English) and supports the sales process by enabling customers to discover the vehicle independently – regardless of physical availability or space constraints.