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Client
NIVEA
Industry
Consumer Goods
Services
Creative Strategy & StorytellingVisual DesignConcept ArtSoftware DevelopmentCreative & Art DirectionGame Development3D Art Production

Nivi's World brings parents and children together through shared AR storytelling.

Families should experience screen time together and meaningfully.
Families often have separate screen time. We created a safe, scalable NIVEA solution for 4-7-year-olds and parents to promote closeness, trust, and security. Success was measured by shared sessions, engagement, and brand trust.
Latest educational insights show that children between four and seven begin to understand their own and others' feelings. Transitions like starting school can feel unfamiliar. Nivi reflects these emotions and invites parents and children to create trust together and playfully navigate emotional situations.
We delivered a scalable AR hybrid app that playfully promotes empathy.
The app includes seven chapters, four of which are animated 2D sequences and three AR experiences in the real space. Deliverables included story, 2D animations, 3D AR sequences, character rigging, and audio design.
An early prototype proved the concept and led to the launch.
Initially, we developed and tested the first third of the story as a proof-of-concept, gathered feedback from children and parents, and iterated. After final approval, the remaining chapters were implemented and the app was released for iOS and Android in about eight months, first in the British market.
Character Design
Character Design for every kid.
Nivi was designed to be gender-neutral and emotional: large eyes, soft shapes, and a complex facial rig to evoke empathy in children. From over 40 designs, a 3D character emerged with 138 animatable bones and around 4 minutes and 36 seconds of unique animations.
The narrative connects 2D and 3D moments into a seamless experience.
Hand-drawn 2D sequences transition smoothly to AR sections that take place in the home environment. Visual effects, performant assets, and a mix of dynamic and linear sounds ensure that technology supports the story without distracting.
The key learnings come from early user tests and the emotional character design:
A gender-neutral, expressive being and early iterations led to high acceptance among children. Takeaway: When technology supports the emotional story, real connections between brand and family are created.