ForPhilipsGermany,wedevelopedanexplorative3Dproductpresentationthataccompaniedthelaunchofaninnovativemedicalsystemandmadeitsfeaturesinteractivelyexperienceable.
Client
Philips
Industry
Healthcare
Services
Technical ConsultingUX DesignVisual DesignMotion DesignSoftware Development3D & WebGL Development
Awards
Annual Multimedia Award
An interactive 3D Touch Wall makes the Philips Azurion experienceable for consultations and events.
Philips needed a clear presentation for a complex medical system.
The bulky angiography system was to be made experienceable outside clinical settings, support sales and consulting, and build trust at events. The goal was an intuitive, high-quality presentation that conveys technical depth while offering low entry barriers for professionals and decision-makers.
The solution: an 85-inch 3D presentation that makes product details interactively experienceable.
We delivered a large-format 3D media touch wall that shows the Azurion in real-time from all angles, makes variants comparable, and provides access to technical information through hotspots, infographics, and videos.
At the launch in February 2017, visitors could explore the three variants of the system and study the twelve control elements in detailed views. The combination of motion design, videos, and hotspots made complex functions immediately understandable and strengthened consulting discussions.
From prototype to live installation.
In phases from Discover to Prototype to Build and Launch, high-resolution 3D models with rendered lightmaps, a dynamic camera path system, and a minimalist, brand-compliant UI were created. The biggest insight was that photorealistic representation and simple touch interaction together strengthen the trust of professional users.
Joy of Use
The magic moment occurs when visitors can rotate the device by touch, zoom in on hotspots, and immediately access subject-specific content. This immediate control transforms abstract technology into a tangible experience and shortens consulting cycles.
The installation is a reusable tool for marketing and sales.
The media touch wall became the internal benchmark at Philips and can be modularly expanded for upcoming products, trade fairs, and sales formats, ensuring that the investment remains usable in the long term and makes consulting discussions more efficient.