RTL aimed to retell the timeless myth of Karl May and make it an unforgettable Christmas event. The goal was to emotionally engage viewers, showcase trailers and background stories, and guide visitors to casting and shopping areas.

The microsite serves as a visual stage with a large hero image, embedded trailers, character pages, background stories, and direct access to the fan shop. Visitors can find all relevant content with just a few clicks. The trailer is at the forefront, providing direct entry points to scenes and characters. Clips can be started and followed, creating an intense, anticipatory viewing experience even before the broadcast.

A consistently visible horizontal navigation guides the user through all levels. Consistent interaction elements for closing, browsing, and jumping maintain the atmosphere and make even deep content easily accessible.

Character pages tell background stories, strong portraits evoke emotions, and the fan shop connects fascination with direct purchasing options. This way, viewers remain anchored in the experience after watching and find easy paths to fan merchandise.