MicrositefortheRTLChristmasfilm–acontemporaryinterpretationofKarlMay'sWinnetouasadigitalexperience.
Client
RTL-Mediengruppe
Industry
Technology, SaaS & Infrastructure
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
The myth lives anew: Winnetou as a grand Christmas event.
Childhood memories become tangible again.
RTL aimed to retell the timeless myth of Karl May and make it an unforgettable Christmas event. The goal was to emotionally engage viewers, showcase trailers and background stories, and guide visitors to casting and shopping areas.
The microsite serves as a visual stage with a large hero image, embedded trailers, character pages, background stories, and direct access to the fan shop. Visitors can find all relevant content with just a few clicks.
The microsite is the central stage for the event.
The trailer is at the forefront, providing direct entry points to scenes and characters. Clips can be started and followed, creating an intense, anticipatory viewing experience even before the broadcast.
A consistently visible horizontal navigation guides the user through all levels. Consistent interaction elements for closing, browsing, and jumping maintain the atmosphere and make even deep content easily accessible.
A rounded experience on every device.
The site was designed responsively and optimized for mobile, allowing for intense images and trailers to load on the go without burdening data usage. Accompanying sound and a coordinated visual language create an omnichannel Wild West feeling.
Character pages tell background stories, strong portraits evoke emotions, and the fan shop connects fascination with direct purchasing options. This way, viewers remain anchored in the experience after watching and find easy paths to fan merchandise.
This is how we proceeded.
In four phases, Discover, Prototyping, Build, and Launch led to the go-live. The magic moment was created through the large visual stage combined with the permanent navigation bar that safely guides users through the material. Technically, the focus was on a lean CMS, high-performance images, and seamless trailer integration. The key insight was that visual language and always available navigation have the strongest effect on engagement.