Virtualhands-onwebspecialfortheSamsungGalaxyS6andS6Edgelaunch–interactiveandmemorable.
Client
Samsung Galaxy S6
Industry
Consumer Goods
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Unpack the future.
The product you can touch – digital.
For the launch of the Galaxy S6, we developed a virtual hands-on web special that connects the smartphone with your own device and makes features experienceable through a second screen. The goal was to create an intuitive, interactive experience that sparks curiosity and triggers purchase impulses.
The web special includes a high-resolution 3D viewer, interactive hotspots, the smartphone connect function for control, and optimized animations. Models and textures have been revised, and the presentation has been performance-optimized for target devices to ensure smooth interaction.
An interactive 3D viewer, controlled by your own smartphone.
Connect your smartphone to the website to control the virtual device and unlock content on the second screen; this creates a seamless interplay between your personal device and the digital product presentation.
In the process, we conducted discovery, prototyping, building, and launching. The 3D scene and animations were implemented with Three.js, models and textures optimized, and loading behavior as well as rendering fine-tuned for mobile target devices to keep the interaction smooth and immediate.
Intuitively connect, easily explore.
Clear navigation and reduced controls place the smartphone as a natural remote control at the center, allowing for playful discovery of features without a long onboarding process.
The central moment occurs when users discover details by rotating and tapping, immediately experiencing the effect of materials and camera functions; this tactile experience made the web special a compelling product moment.
The web special brought the Galaxy S6 to life on the web, connecting personal devices with a highly detailed 3D presentation and focusing on ease of use and performance — a digital experience that noticeably increases product interest.
A true hands-on experience directly in the browser.