InteractivewebexperienceforSAP–communicatesthebenefitsoftheHumanExperienceManagementSuitethroughimmersivestorytelling.
Client
SAP
Industry
Technology, SaaS & Infrastructure
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
The HXM Expedition connects people and software to an experiential goal.
Why employee experience is crucial today.
Companies face stress, declining motivation, and uncertain career paths. The Antarctic Expedition makes these challenges tangible and demonstrates why better employee experiences are urgently needed and which specific problems the HXM Suite addresses.
A hand-drawn Antarctic world makes abstract problems tangible and invites empathy. Scenes depict everyday situations in the field that can be directly related to typical HR challenges, thus emotionally paving the way to solutions.
The HXM Suite translates human needs into concrete functions: talent development, stronger team connectivity, and tools for motivation. Interactive scrollytelling chapters, a focused software demo, and a visual design library were delivered.
The HXM Suite shows concrete ways to empower people in their everyday work.
The software was directly embedded in the illustrations, allowing users to see functionality in real situations. The demo focuses on the key interactions so that users quickly understand how to improve work outcomes.
Scrolling interaction makes complex concepts understandable.
Scrollytelling and frame-by-frame animations bring content to life and give users control. This mechanic significantly increased dwell time and helped intuitively convey even complex product benefits.
The project went through the phases of Discover, Prototype, Build, and Launch, testing prototypes for interaction and illustration before tailoring the final demo to user needs, performance, and accessibility.
The result was an active and engaged user with an average dwell time of over nine minutes on the website, a clear understanding of the product benefits, and positive feedback from tests and PR. The new visual language strengthened the brand and trust.
Measurable impact is reflected in dwell time and positive feedback.
