AspartoftheSAPSapphireEventSeries2022,SAPapproachedusatDemoderntodevelopahybridsoftwareshowcaseinaugmentedreality.
Client
SAP
Industry
Technology, SaaS & Infrastructure
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
A hybrid software showcase that makes S/4HANA Cloud experienceable in augmented reality.
Business processes are often tangled and difficult to understand.
Decision-makers need transparent insights to identify efficiency potentials. The goal was a low-threshold, globally scalable event appearance that does not require special hardware and provides concrete insights for sales and marketing processes.
Delivered was a modular WebAR experience with QR onboarding, placeable process models, interactive nodes with KPI information, progress display, and a final metamorphosis to visualize optimization.
An interactive AR experience that makes complex processes visible and manageable.
Accessibility was the most important design principle.
That’s why we relied on WebAR via QR scan and a compatible framework, allowing visitors to use their own smartphones. This enabled eight SAP NOW events worldwide to be equipped without an app and opened the experience to a broad audience.
The experience followed a clear sequence: onboarding, placement, exploration, optimization path, and finale. Core mechanics included focusable hotspots, tap/swipe interactions, and a progress display that guided users step by step towards process improvement. Technically, WebAR ensured low entry barriers and stable performance.
The AR experience was installed at eight SAP NOW events worldwide, achieved high compatibility with older devices, and significantly reduced the need for special hardware. Visitor feedback emphasized the clarity of the visualization and its immediate relevance for business decisions.
Measurable impact and positive user resonance.