AnXRapplicationthatallowscustomerstoexperienceScheidt&Bachmann'sproducts,theirfunctionalityandprocessesinaninteractiveway,impressivelyshowcasingthemasatradefairhighlight.
Client
Scheidt & Bachmann
Industry
Industry & Manufacturing
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
XR Showcase makes heavy machinery and invisible processes tangible at trade fairs.
High transport costs and difficult-to-communicate processes were obstacles.
Scheidt & Bachmann wanted to showcase machines worldwide but faced limitations due to logistical efforts and the difficulty of making digital processes tangible. The goal was a cost-effective, attention-grabbing solution that also directly appeals to XR newcomers.
We developed a mixed-reality experience that interactively presents machine models, exploded views, and the complete ticketing process, making technology and data flows easily understandable.
An interactive XR experience visualizes products and processes for every target group.
The Product Explorer allows users to tap components and view functions. Audio commentary and animated graphics safely guide through the experience, even without VR experience.
An iterative approach and user-friendly hardware ensured a low-threshold experience.
In four phases — Discover, Prototype, Build, Launch — we tested interactions with prototypes, utilized existing CAD data, and chose the Meta Quest 3 for quick onboarding. Hands-free interaction and AI-supported audio commentary made complex processes intuitively accessible.
The XR experience reduced the need for physical equipment, significantly increased visitor attention, and consistently received positive feedback. Logistics costs could be reduced by up to 90%, while the innovation image was strengthened.
The experience saved costs and enhanced brand perception.
The process flow guides visitors from the ticket gate through validation to data processing, making invisible systems visible. Dynamic data animations and simple interactions explain how decisions are made in the background.
Audiovisual explanations and clear interactions were the key to success.
The combination of visually prepared processes, AI-generated audio scripts, and simple hand gestures reduced barriers and created sustainable learning outcomes. Takeaway: Making experiences tangible is more effective than explaining, especially at trade fairs.