Premiumappforthesneakercommunity–combiningin-appraffles,webshopintegration,andexclusivecontentonmobile.
Client
solebrothers
Industry
Consumer Goods
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
The solebox app brings sneaker culture to your smartphone.
Fairness for every release opportunity.
Sneakers have long become mainstream, and limited drops create high pressure as well as a thriving secondary market. Automated bots rob real fans of their chances for coveted releases. solebox sought a solution that protects loyal customers and puts the community back at the center.
Our goals were clear UX, fair raffles, integrated commerce functions, and regular editorial content, measured by user numbers, interaction duration, and store efficiency.
Access, community, and commerce are united.
An app that connects raffles, shop, and editorial.
The solution combines a seamless raffle journey, direct connection to the webshop, and an editorial blog feed. The experience is enhanced by a personalized win pass for in-store pickup, making checkout relaxed and the pickup experience exclusive.
Participation intuitively guides users through size selection, pickup location, and checkout. Live updates and a digital win pass turn the pickup into a special moment, while store teams have less administrative effort and the handover works quickly and securely.
The heart of the solution is real-time interaction: Web sockets provide timely raffle status updates, while our anti-bot mechanisms favor real fans. The magic moment occurs when users are informed via push notifications and immediately realize that the chances are fair and transparent.
Technically, the app is based on React Native for iOS and Android. Product data runs through Salesforce's OCAPI, raffle logic is operated in our own backend, and web sockets ensure live updates, keeping the platform scalable and responsive.
The scalable system delivers real-time updates and stable performance.
A design system creates consistent experiences.
Our Atomic Design System defines components, interaction patterns, and usability principles. An internal tool transfers icons, assets, and typography directly into React Native, accelerating collaboration between design and development and ensuring consistency in the app.
Since the launch, the app has gained over 200,000 users, the average interaction duration is nine minutes, and app store ratings of 4.8 to 4.9 stars confirm high user satisfaction. Content and commerce increase retention while simultaneously relieving the stores.
Strong numbers and a loyal community confirm the success.