For the international tanzmesse NRW, we have developed a virtual event space that makes the fair digitally accessible for the first time. Based on our VE. platform, exhibitors and attendees can now participate virtually.

Client
internationale tanzmesse NRW
Industry
Public Sector and Non-Profit
Solution
ShowroomBrand Experience
Technology
Virtual RealityWeb
Services
Technical ConsultingUX DesignConcept ArtSoftware DevelopmentProducingCreative & Art Direction3D Art Production
WebVR Event

We extended the international dance fair NRW into the digital realm.

A hybrid, web-based event space connects the scene and the audience.
The international dance fair brings together thousands of industry professionals each year. The goal was to enable digital encounters, maintain the festival branding, and create space for curated artistic content. Success was measured by participant numbers, duration of stay, and user engagement.
A room with a yellow floor: several people lie on beanbags, some wearing VR headsets, some at laptops
We delivered a branded digital space based on our ve.-platform, including a curated program, customizable avatars, interactive audio landscapes, and video walls. On-site, the experience was also accessible via WebVR on Meta Quest 2.
A digital space, curated, interactive, and easily accessible.
Virtual event room with avatars and name tags, the participants' video call bar on the right

Avatars and audio landscapes ensured social presence: users entered with personalized avatars and communicated directly via video call in designated audio areas. The diverse options reflected the diversity claim of the dance fair.

Key visual in yellow: an illustrated user with a VR headset connected to an avatar in the virtual foyer
Barrier-free VR access directly in the browser.
The integration of WebVR allowed access via the Oculus web browser without app installation, significantly lowering the threshold for visitors. 30 headsets were used on-site, resulting in 700 unique sessions with an average duration of over 14 minutes.
Visitor wearing a VR headset in a room with a yellow floor, beanbags and other participants

Built on the modular ve.-platform with a WebVR extension, React‑XR kept the setup compatible and easy to use, so volunteers could run headsets after brief training and visitors join quickly.

The digital offering was intensively used and positively evaluated.
The dance fair presented a digital program for the first time, bringing together exhibitors, artists, and the audience. Organizational feedback highlighted the recognizability of the branding and the intense interaction, while visitors praised the new perspectives on dance.

The ve.-platform creates a simple, scalable stage for dance and exchange.