Inclosecollaborationwithtesa,wedevelopedthefirstprototypeforanAugmentedReality(AR)glassesthathelpsusershangtheirpicturesonthewallinaninnovativeway.
Client
tesa®
Industry
Consumer Goods
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Wallspace AR shows how tesa transforms from a tape product to a service.
Paper instructions often don't work in everyday life.
Many users ignore manuals or cannot read and work at the same time during assembly, leading to misaligned pictures and frustration. The goal was to make assembly intuitive, keep hands free, and measurably improve accuracy in the home environment.
As a result, the Wallspace AR prototype for Magic Leap was created, an end-to-end experience from finding and arranging pictures to precise mounting with tesa adhesive nails. The app was built in Unity, with tracking achieving deviations of only 5 mm, and early iterations used A3 mockups in a 60 cm field of view.
Wallspace AR connects picture selection, arrangement, and precise mounting.
This is how we progressed from the workshop to a functioning prototype.
The work began with a workshop for idea generation, followed by rapid tech tests and the MVP on Magic Leap. In transparent iterations, we developed gaze control, three-dimensional instructions, and an AR-adapted design language. The implementation in Unity makes the solution easily transferable to other platforms later.
The AR design language was re-conceived: colors and contrasts were adapted to semi-transparent glasses, a third axis organizes elements by proximity and priority, and quick paper mockups allowed for immediate testing and iteration.
The key insight is that digital services bring tesa closer to users.
The project provides a blueprint for future service innovations.