ForTwothirds,wecreatedanewonlinepresence:flexible,responsive,withplentyofspaceforthebrandandproducts.Andofcourse,infusedwiththetruesurferlifestyle.

Client
Twothirds
Industry
Consumer Goods
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing

This design is made for sailors.

A website that embodies origin and attitude.
Twothirds wanted to credibly combine sustainability, surf community, and style. The existing presence needed more flexible product representations and a design that clearly communicates the brand's commitment and attitude.
Large-format surf and product images with ample white space that convey the surfer lifestyle and the brand's visual domain.
We developed a streamlined, image-driven web presence that puts collections, community content, and editorials at the forefront.
The collection and the brand are visually prominent.
Masonry-style grid with product and community photos lined up directly, providing ample white space.

The layout utilizes a flexible grid that seamlessly integrates photos of the collection, community images, and editorials, giving the visuals room to breathe.

Result-oriented and atmospherically executed.
The reduced color palette with ocean blue and gray tones, along with interactive disclosures on hover, creates a clear product focus. The design supports marketing goals while generating an emotional brand presence.
Close-up of the collection in ocean blue against a light background to illustrate the color strategy and the reduced look.
The process followed an adaptive approach from Discover to Prototype and Build to Launch, accompanied by photographic guidelines and close coordination with the client.
A flexible, responsive grid and transparent layers make the site scalable.

Interactive teasers with transparent overlay layers and reveal-on-scroll create surprising visual moments during interaction while ensuring a calm, cohesive color and icon language.

Technically, the site is based on CMS-capable building blocks and flexible image sizes, allowing marketing teams to quickly maintain collections and community content. Micro-interactions prevent monotony despite a uniform color choice.
The result is a digital stage for the brand and products.
Twothirds receives a clear, atmospheric platform that makes origin and attitude visible and sells products emotionally without overwhelming the visual worlds and the surfer lifestyle.