Immersive3Danimations,inspiredbyViennesearchitectureandpremiumbrandworlds,captivatetravelersandinvitethemtolinger.
Client
Gebr. Heinemann x Vienna Airport
Industry
Travel & Leisure
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
We wanted to encourage travelers to pause as they passed by.
For the reopening of the duty-free area, the monumental 145 m² LED wall was designed to create attention, increase dwell time, and enable high-quality brand presentations. KPIs included eye contacts, dwell time, and easy adaptability for advertising campaigns.
The target audience was international travelers in transit, who often have only a few minutes to make decisions; the touchpoint in the terminal needed to communicate both emotionally and clearly.
The LED wall was to serve as an exclusive stage for brands.
A narrative sequence connects local architecture with brandable stages.
We delivered a multi-layered video experience that begins with a familiar Vienna facade and reveals various Heinemann stages through transformations. The production included CGI sequences, motion design, six editable segments, and an adaptable content package for the CMS.
The Heinemann Stage serves as the central hub for campaigns. The Regular Stage offers modular spaces for daily presentations. A temporary Pop-Up Stage enables creative, brand-specific looks.
As continuous on-site testing was limited, precise measurements and simulations ensured reliability.
Technical precision secured visual integrity.
The approach in four clear phases led to the finished experience.
From Lidar scan and spatial mockup to prototypes for depth effects and transitions, we guided Discover, Prototype, Build, and Launch. Physics-based effects and tailored lighting created immersive depth.
The sequence is divided into six independent segments, allowing logos, videos, and product images to be swapped out without re-production. This modular structure enables Heinemann and the CMS operator to make quick adjustments for changing campaigns.
The element of surprise significantly increased dwell time and brand perception.
The combination of local context, surprising transformations, and flexible brand stages led to significantly more eye contacts, positive feedback from brand partners, and a more sustainable perception of the duty-free assortment in the terminal.