Experience a variety of brands. For a leading marketer of international delicacies, we developed a new website.
Client
Importhaus Wilms
Industry
Consumer Goods
Solution
Website
Technology
Web
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
Friends of taste make brand diversity tangible.
A common home for over 30 brands.
The challenge was to create a digital platform that preserves the individuality of numerous brands while offering a shared experience. The goal was to strengthen brand awareness and loyalty through target group-relevant content, as well as to promote dwell time and cross-shopping.
At the center is an editorial magazine featuring recipes, brand portraits, and product connections that emotionally engage visitors and invite them to linger. Flat navigation and thematic teasers allow for direct entry points for seekers and inspiring paths for returning readers.
A magazine hub connects recipes, stories, and brand hubs.
The magazine links appetizing photography with editorially curated content and a content guideline that ensures tone, imagery, and publication rhythms across all brands. This creates a consistent experience that encourages exploration and fosters visitor loyalty.
In four phases — Discover, Prototype, Build, Launch — we developed modular templates, a custom icon set, and a mobile-first layout. Technically, a flexible CMS is at the core, complemented by targeted social interfaces to enable content sharing and increase reach.
Design and details create trust and desire.
Carefully tuned typography, high-quality food photography, and hand-drawn illustrations give the platform its own signature. The content guideline makes it easy for brand managers to communicate consistently and retain visitors in the long term.
