Costa wanted to create emotional brand moments during the Christmas season while reaching as many customers as possible. The challenge was to find an elegant solution that does not require an app, works on many devices, and brings immediate joy.

We delivered a WebAR experience featuring five lovingly animated characters, a clear user journey, and visual effects that run smoothly on all common smartphones. The story transitioned from print design to an interactive moment.

In close collaboration with JKR, a shared user journey was created, followed by rapid iterations on animation concepts for each character. This close coordination was crucial for the characters to show personality and for the experience to resonate emotionally.

The global rollout in Costa Coffee stores began in early November and reached nearly 100,000 views in the first month. In addition to the reach, the experience fostered increased brand loyalty and positive feedback at the point of sale.