With ERGO VR consultation, the insurance conversation becomes an experience. Immersive storytelling and cutting-edge face tracking technology elevate consultation quality for potential ERGO customers to a new level.
Client
ERGO
Industry
Insurance & Financial Services
Solution
Brand Experience
Technology
Virtual Reality3D / WebGL
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
ERGO VR consulting makes insurance conversations tangible.
Insurance often remains abstract and hard to grasp.
Complex products lose significance when customers cannot feel their benefits. ERGO aimed to make consulting more relevant, increase understanding, and measurably improve KPIs such as conversion rates and customer satisfaction.
The solution should be accessible to everyone: Customers and consultants meet in Passthrough VR via an appointment landing page and experience realistic scenarios without complicated technical knowledge.
VR opens a new, personal consulting channel.
A live VR consultation with realistic avatars and interactive risks.
Deliverables: interactive onboarding, session core, and modular scenarios.
The experience includes a tutorial for hand tracking, a session core with face and body avatars, several story modules like mountain hiking, as well as a landing page for appointment scheduling and interfaces for reporting and CRM.
In the immersive insurance case, customers experience a mountain hike where risks become visible and the benefits of travel health insurance become immediately understandable.
In the pilot, typical insurance cases were implemented as vivid scenes, responses were systematically captured and used as a basis for conversation, allowing consultants to advise more naturally and convincingly.
The pilot phase showed up to 30% higher conversion probability and increased customer satisfaction.
The interactive onboarding playfully guides users through hand tracking and operation, collects travel preferences via sliders and buttons, and allows the start of live consulting via a table bell.
The onboarding familiarizes users with interactions and provides the consultant with relevant answers as conversation input, allowing the consulting to begin personalized and efficiently.
Iterative work from discovery to launch created a scalable experience.
Real eye contact and lively avatars built trust.
The Meta Quest Pro face and body tracking technology, combined with Movement SDK, hand-drawn 3D art, and pre-calculated lightmaps, ensured that conversations felt human and accessibility was maintained through Quest compatibility.
Modularity enables scalable storytelling across products and touchpoints.
The modular architecture allows for quick expansions to other travel use cases and product categories, creating new scenarios with minimal effort.
