ForIKEAGermany,wedevelopedacross-deviceuserexperiencethatallowsviewerstointuitivelyandindividuallynavigatethecontinuationofthestory.
Client
IKEA
Industry
Real Estate & Interior
Services
Technical ConsultingUX DesignVisual DesignSoftware DevelopmentDevOpsProducing
From TV spot to interactive living room experience.
The TV campaign was meant to live on beyond the screen.
The goal was to seamlessly extend the attention from the TV spot into the web, increase relevance and engagement, and integrate all channels. KPIs included dwell time, interaction rate, and product clicks. The challenge lay in the cross-device, intuitive control of the story for various touchpoints.
Ah you! Come in. Smilla is getting ready for a date, but the door opens for friends and you. The scene invites visitors to step into the role of the guest and personally continue the story.
We delivered a 360° web experience with hotspots, detailed product information, and direct purchase options, a cross-media concept including a production plan, as well as a flexible craft-based backend for quick content maintenance. The experience resulted in a 28% longer dwell time and 15% more product clicks, with positive user feedback on immersion.
An experiential shopping experience combined storytelling with commerce.
On desktop, a simple drag-and-drop control allows for direct interaction; on mobile devices, the accelerometer takes over, enabling exploration through natural movements of the device. This makes the same space feel appropriate and intuitive on every device.
A clear process led from exploration to launch.
Discover, prototype, build, and launch were carried out in close coordination with the production company and the IKEA team. Early prototypes were tested with real users, content assets were planned across channels, and production was timed accordingly.
The magic moment was the shift to the first-person perspective: users jump into the ego view, discover hotspots, and transform observation into experience. Technically, a modular architecture and the craft backend contributed to quick adjustments; the greatest impact came from early user tests and close integration with production.
The interplay of narrative and interaction generated genuine user engagement.
The website serves as the central link of the campaign: from the TV spot to newsletters to the shopping cart. Complementary content such as a Spotify playlist, recipe tips, and games round off the situation and create a product-independent added value for users.